Data Analyst
2 months ago
Techmantu is a 10+ year old digital media consultancy specializing in strategy, implementation, and operations in digital marketing and skilling. The Shared Services team plays a critical role in supporting multiple practice areas, including Techmantu Marketing and Techmantu Skilling, by enabling seamless operational workflows and ensuring high-quality project delivery.
We are looking for Data Analysts to contribute to our consulting engagements across both digital marketing and skilling domains, driving data-driven insights that enhance
decision-making, performance optimization, and project success.
Data Extraction, Data Cleansing, Data Manipulation, Data Design, Data Analysis, Data Measurement & Collection, Building Data Dashboards, Experiment Design, Marketing Campaign Analysis, Marketing Asset Analysis and Optimization, Web Analytics, Paid Media Analytics, Social Media Analytics, Customer Data Analytics, eCommerce Analytics, Competitor Analytics.
Job Description
Techmantu Data Analysts are data champions within our Center of Excellence for data and technology – Techmantu Labs. Techmantu Labs comprises specialists with a deep understanding of data and technology to support digital marketing and skilling operations. Our Data Analysts operate as integral members of Techmantu’s project delivery teams, working across both marketing and skilling engagements to build, maintain, and optimize data assets that drive measurable outcomes.
To be effective, Techmantu Data Analysts should take on the following responsibilities:
Data Management Lifecycle:
● Extract, cleanse, and reorganize data from both primary and secondary sources for use in both marketing and skilling contexts.
● Perform quality assessments on data, identifying patterns, trends, and predictions to inform decision-making across the business.
● Prepare analysis reports and recommendations to be shared with internal and external stakeholders, driving data-backed decisions in marketing and skilling engagements.
Digital Tracking Mechanisms:
● Work with developers and project teams to implement and monitor tracking mechanisms across marketing assets and skilling platforms, ensuring data accuracy and ongoing performance tracking.
Dashboard Management (Marketing & Skilling):
● Build and manage performance dashboards for both marketing campaigns and skilling initiatives, ensuring accurate and timely data reporting.
● Regularly update dashboards and datasets, clean and preprocess data, and ensure actionable insights are derived from the analysis.
Web & Digital Asset Analytics:
● In addition to setting up standard web reports, continually mine web analytics tools like Google Analytics & other measurement tools for nuggets of information and insights to improve website performance.
● Collect and analyze website user data, and provide insights for optimizing user experiences.
Performance Analysis:
● Design and optimize measurement strategies for both marketing campaigns and skilling programs, ensuring actionable insights for performance improvement.
● Analyze the performance and ROI of campaigns, skilling initiatives, and other assets, using industry-standard metrics and indicators.
Campaign Experiment Design:
● Work with delivery teams to design campaign experiments that will produce statistically sound, actionable results.
● Help run experiments (test campaigns), analyze key metrics, and identify opportunities to improve campaign performance.
● Develop and present learnings from analyses, including actionable insights and recommendations.
Competitor Analysis:
● Conduct market research to analyze the competitive landscape, determine brand perceptions, identify new market opportunities, and help with the overall SWOT analysis for all new products.
Requirements:
Please send in an application if the following applies to you:
● Have a postgraduate degree in Business Management, Computer Science, Engineering, Math, Economics, or equivalent background.
● Have outstanding academic achievement with at least a first class.
● Have had 2-5 years experience in the areas of digital media, marketing, marketing technology and data, with a desire for an intense problem solving environment.
● Have strong exposure to one or many generic measurement and analysis tools such as Microsoft Excel, Python, Google Sheets, SAS, SPSS, MATLAB and one or many marketing specific measurement tools such as Google Analytics, WebTrends & Omniture.
● Have quality data, verbal and written communication skills.
● Have strong problem solving skills, a demonstrated aptitude for dealing with complexity, continuous learning, and an eye for detail.
Techmantu Data Analysts will need to work out of Techmantu’s offices in Koramangala, Bangalore – until they become eligible for our flexible, hybrid-remote working option.
Why Join Us?
Techmantu offers industry standard pay-packages. Techmantu Data Analysts will be provided the necessary preparatory and on-the-job training on the skills & knowledge, and Techmantu’s approach to be effective in their jobs. Techmantu Data Analysts will be under the mentorship and guidance of a Senior Manager in Techmantu Shared Services.
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