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Content Strategist

2 months ago

Noida, India Mad Influence Full time

Company Description

Mad Influence is a 360-degree influencer marketing agency based in Noida. We specialize in connecting talented influencers, content creators and brands from India and around the world and manage end-to-end campaign, from content creation to production services. Over the years, we have earned a reputation in the industry for our expertise in executing impactful campaigns and collaborations with notable brands.


Role Description

Mad Influence is seeking a talented Content Strategist for our Noida location . The Content Strategist will work closely with our creative and strategy teams to produce engaging content strategies and tactics that deliver results for our clients. As a full-time on-site Content Strategist, you will be responsible for creating and managing content, analyzing and reporting content performance, and recommending strategies based on these performance insights.


As a Content Strategist your role will be:

  • Contributing and executing ideas for 360 - degree ad campaigns through brainstorming and working in tandem with the design team.
  • Managing content strategy / content planning for different social media platforms.
  • Identifying trends & insights and developing creative campaigns & pitches that impresses
  • Clients and successfully brings to life that proposed ideas.
  • Ideation and conceptualization of digital campaigns for brands & entertainment industry.
  • Write engaging script for videos ,research top trends, influencers & competitors in client's
  • Industries.
  • Comfortable writing both long-form content and precise copies for social media.
  • Ability to understand what exactly a brand wants for their campaigns.
  • Must have basic knowledge of social media marketing, influencer marketing, paid media.


Qualifications

  • Excellent written and verbal communication skills with the ability to create engaging, authentic content that resonates with target audiences
  • Experience in developing content strategies, editorial calendars, and content governance models for different channels, assets, and formats
  • Experience in content marketing, social media, and influencer marketing, with a strong understanding of digital marketing best practices and industry trends
  • Ability to prioritize multiple tasks effectively and work cooperatively in a dynamic, fast-paced environment
  • Bachelor's degree in Marketing, Advertising, Public Relations, Journalism, or a related field
  • 2-3 years of experience in content strategy, preferably in an agency environment


Work Location : Sec 1 Noida.


Interested candidates can send their profiles to