Designer - Sleepwear/Loungewear

Trends & Forecasting

• Actively participate in market study to identify current trends, fabrics, and techniques, and seeking design inspiration.
• Deeply understand /define brand and customer profiling to address the relevant market opportunities with relevant concepts
• Develop ideas for product re-engineering
• Interpret seasonal fashion directions, opportunities and assort merchandise / range to stay ahead of competition

Design Process

• Conceptualize, design and develop the range in line with brand ethos/positioning,as per pricing/margin strategy and learnings from the previous seasons within acceptable timelines
• Prepare mood boards for the forthcoming season
• Create line sheets and design packs as per agreed range
• Participate in concept and range approval discussion
• Liaise with product development/fit technicians for relevant inputs (vendors/mills) to get planned innovations on fits, fabric, style, print techniques, surface enhancements/textures, trims etc.
• Liaise with product development for sampling, tech pack handover and prototyping
• Participate in fit sessions, PP approvals to ensure quality of product
• Support GTM presentation by ensuring 100% accuracy of information and sample availability
• Ensure FABs are procurred as per given specs
• Identify opportunities for bringing in process efficieny
• Working experience in creating graphics using Adobe Software