Campaign Marketing Manager

3 weeks ago


chennai, India Saaki Argus & Averil Consulting Full time

Role: Campaign Marketing Manager


Experience: 6- 12 years


Location: Chennai


Responsibilities:

  • Develop and implement comprehensive marketing strategies to achieve business objectives.
  • Plan, manage, and optimize marketing budgets to maximize ROI.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Strong understanding of digital marketing channels and tools (SEO, SEM, email marketing, social media, etc.)
  • Create, execute, and manage multi-channel marketing campaigns (email, social media, webinars, events, etc.).
  • Develop compelling content and messaging tailored to target audiences.
  • Monitor and analyze campaign performance, providing regular reports and insights.
  • Own and drive GTM strategies for new product launches and feature updates.
  • Collaborate with cross-functional teams (product, sales, customer success) to ensure alignment and effective execution.
  • Implement lead nurturing programs to engage prospects and guide them through the sales funnel
  • Utilize marketing automation tools to segment and target leads with personalized content.
  • Track, measure, and report on key performance metrics (KPIs) to assess campaign effectiveness.
  • Use data-driven insights to refine and optimize marketing strategies and tactics.



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