SEO Specialist

3 weeks ago


ahmedabad, India LETS ENKINDLE SOFTSERV PRIVATE LIMITED Full time

Responsibilities:

 

Perform comprehensive on-page and off-page optimization to improve website rankings and visibility on search engines.

Implement technical SEO strategies to enhance website performance, including site speed optimization, mobile responsiveness, and structured data markup.

Develop and execute effective link building campaigns, utilizing both traditional and advanced strategies tailored for ecommerce websites.

Create and manage organic social media activities to engage audiences, drive traffic, and enhance brand visibility.

Regularly publish high-quality blog posts optimized for SEO to attract organic traffic and establish thought leadership in the industry.

Plan and execute paid advertising campaigns on platforms like Facebook Ads, Google Ads, and email marketing, ensuring maximum ROI and lead generation.

Generate performance reports for all advertising campaigns, providing insights and recommendations for optimization.

Stay updated with the latest SEO/SEM trends, Google algorithm updates, and industry best practices.

Conduct in-depth analysis of website traffic and user behavior using Google Analytics and other relevant tools.

Collaborate with cross-functional teams to align SEO strategies with overall business goals and initiatives.

 

Skills and Abilities:

 

Proven experience (2.5-3 years) in SEO/SEM with a focus on ecommerce websites.

Strong understanding of on-page and off-page optimization techniques and best practices.

Proficiency in technical SEO aspects including site audit, keyword research, and HTML/CSS knowledge.

Demonstrated expertise in link building strategies, including outreach, guest blogging, and content promotion.

Experience in managing social media platforms for organic growth and engagement.

Hands-on experience in setting up and optimizing paid advertising campaigns across various platforms.

Ability to analyze data, draw meaningful insights, and make data-driven decisions.

Familiarity with Google Analytics, Google Search Console, and other SEO/SEM tools.


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