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Search Engine Optimization Specialist

2 months ago

Varanasi, India AppZoro Technologies Inc. Full time

Job Title: SEO  Analyst

Responsibilities:

Keyword Research and Analysis:

  • Conduct thorough keyword research to identify high-value keywords relevant to our business.
  • Analyze competitors' keyword strategies and adjust our approach accordingly.
  • On-Page SEO Optimization:
  • Optimize website content, meta titles, meta descriptions, and other on-page elements for search engines.
  • Collaborate with content creators to ensure SEO best practices are integrated into new and existing content.


Technical SEO:

  • Conduct regular site audits to identify and address technical SEO issues.
  • Collaborate with the development team to implement SEO-friendly site improvements.

Link Building:

  • Develop and execute a comprehensive link-building strategy to enhance our website's authority.
  • Establish and maintain relationships with relevant influencers and industry websites for link-building opportunities.

Stay Updated on Industry Trends:

  • Keep abreast of industry trends, search engine algorithm updates, and best practices.
  • Implement new strategies and techniques to maintain a competitive edge in the online space.

Social Media Strategy:

  • Develop and implement effective social media optimization strategies aligned with overall business goals.
  • Collaborate with the marketing team to integrate social media plans into the broader marketing strategy.

Content Optimization:

  • Create, curate, and optimize engaging content for various social media platforms.
  • Conduct regular content audits and A/B testing to identify high-performing content and refine strategies accordingly.

Audience Engagement:

  • Foster and engage with our online community, responding to comments, messages, and mentions in a timely and authentic manner.
  • Implement strategies to increase audience interaction and brand loyalty.

Analytics and Reporting:

  • Utilize social media analytics tools to track performance metrics, monitor trends, and generate insightful reports.
  • Provide regular reports with actionable recommendations for continuous improvement.


Qualifications:

  • Proven experience as an SEO Specialist or similar role.
  • Social Media Optimization.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Experience with SEO tools such as Google Analytics, SEMrush, Moz, Canva etc.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Up-to-date with the latest trends and best practices in SEO.


If you are a passionate and results-driven SEO Specialist looking to make a significant impact in a growing company, we invite you to apply and contribute to our success. Join Appzoro Technologies Inc. ] and be part of a team dedicated to excellence