Data Analyst

3 weeks ago

Gurugram, India InnovateMR Full time

Position Summary:

Data Analyst will report into the SVP of Global Supply. This is a cross-functional role that will engage product, tech, operations and supply.

 

This role will closely work with the InnovateMR teams focused on all areas of analytics for supply utilization, cost performance, conversion performance and all areas of optimization meeting the demands of the business, resulting in the best utilization of supply across all channels.

 

This individual will measure and report performance of all supply channels and supply utilization ensuring a best-in-class reporting leading to an increase in panel utilization, conversion rates of the Panel (both for recruitment and survey completions) and the API partners for both Client Connect and Managed service clients and cost management. The ideal candidate for this role will be a creative, collaborative professional with experience in data analytics, data tracking and reporting as well as overall supply execution and costing. They will be the key report lead on all aspects of supply (buy and sell) on a daily, weekly and monthly cadence.

Essential Duties & Responsibilities:

The essential functions include, but are not limited to the following:

·      Build and optimize a reporting plan ensuring the company has a full understanding of survey completions, supply channel performance, revenue generation, panel member recruitment conversions, margins, panel lifetime value, demographic balancing, profiling statistics for feasibility modeling, conversion rates, completion rates, and other efforts that can place InnovateMR into a top tier supply in the data collection industry.

·      Collaborate with Product and supply teams, for Improved utilization of panelists, API partners and increased revenue for client connect clients.

·      Build a reporting plan across supply channels assisting with improved supply acquisition and overall survey completes, tied to the respondents click conversion rates.

·      Work with the product and supply teams to ensure we are building a long-term supply strategy via API, Panel, content, content generation, etc.

·      Assist with strategic supply initiatives to better supply modeling, conversions, cost savings, and anything else noted as needed to drive better supply adoption and help existing customers get more value out of our products.

·      Manage panel LTV reporting

·      Over-see product utilization and efficacies of panel and API

·      API partner enhancements based on data analytics

o  Recommend ways in which we can succeed at improving and increasing existing partnership traffic, conversions, revenue and margins

 

·      API Click Conversion Improvements

o  Assist in providing necessary input to to drive up their average click conversion rate; this can include data analysis with the teams on profiling, mapping, quality tools and anything else that could be a block to moving as much traffic to a complete.

 

A key metric of success will be improving the vendor and panelist experience with InnovateMR, by improving click conversions, data flow, feedback loop communications with internal team members and partners as needed.

 

 Qualification:

  • Minimum 2 years of experience working as a Data Analyst.
  • BA degree and/or DA Certification
  • Market Research Experience preferred.
  • Managing multiple projects in a fast-paced environment.
  • Working cross-functionally and collaboratively with different stakeholders across Tech, Supply and Sales teams.
  • Experience with BI tools is strongly preferred. 


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