Star Union Dai-ichi Life Insurance

4 weeks ago


Mumbai, Maharashtra, India Star Union Dai-ichi Life Insurance Company Limited Full time

1 Social Media Management.

- Create and schedule engaging content for multiple platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, Moj/ShareChat).

- Craft compelling campaigns for the calendar year.

- Respond to audience queries and engage with followers.

- Analyze performance metrics and adjust strategies accordingly.

- Generate monthly and quarterly reports on social media performance.

- Present insights and recommendations based on analytics.

2 Content Planning and Creation.

- Maintain and update a monthly content calendar.

- Collaborate with various teams to develop diverse content types (text, images, videos).

- Ensure all content aligns with brand guidelines and marketing objectives.

3 Online Reputation Management (ORM).

- Monitor brand mentions and sentiment across social media and online platforms.

- Address negative feedback promptly and professionally.

- Highlight positive customer experiences to reinforce brand image.

4 Internal Communications.

- Execute employer branding communications.

- Ensure consistent messaging across the company.

- Facilitate information flow between departments.

5 Compliance and Reporting.

- Coordinate with the Legal & Compliance team to ensure all content meets regulatory standards.

- Maintain a tracker to expedite the process if and when required.

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