Star Union Dai-ichi Life Insurance
4 weeks ago
1 Social Media Management.
- Create and schedule engaging content for multiple platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, Moj/ShareChat).
- Craft compelling campaigns for the calendar year.
- Respond to audience queries and engage with followers.
- Analyze performance metrics and adjust strategies accordingly.
- Generate monthly and quarterly reports on social media performance.
- Present insights and recommendations based on analytics.
2 Content Planning and Creation.
- Maintain and update a monthly content calendar.
- Collaborate with various teams to develop diverse content types (text, images, videos).
- Ensure all content aligns with brand guidelines and marketing objectives.
3 Online Reputation Management (ORM).
- Monitor brand mentions and sentiment across social media and online platforms.
- Address negative feedback promptly and professionally.
- Highlight positive customer experiences to reinforce brand image.
4 Internal Communications.
- Execute employer branding communications.
- Ensure consistent messaging across the company.
- Facilitate information flow between departments.
5 Compliance and Reporting.
- Coordinate with the Legal & Compliance team to ensure all content meets regulatory standards.
- Maintain a tracker to expedite the process if and when required.
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