Senior Research Manager

2 days ago

Gurugram, India MetrixLab Full time

About us:

MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.

Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of Toluna.


Background:

Our mission is to change the way marketing research is used to generate insights that impact business decisions.

Digital is our focus in many different ways


In India we mainly focus on two pillars:

Brand engagement – Help our clients to develop brand communications with optimal messages. Ensure our clients make the most out of their marketing spend across all touchpoints. Gain a deeper understanding of our clients’ target audience. Develop insights and assess and build brands in a more intelligent way. MetrixLab provides a suite of brand, advertising and cross-media research solutions to help our clients achieve their objectives.

Product Innovation – A business can only ensure continued growth through pro-active, fact based marketing and innovation strategies grounded in superior consumer insights. Uncovering the right opportunities, developing innovative product solutions and initiating smart go-to-market strategies are the three crucial building blocks that will help our clients succeed. MetrixLab provides a suite of exploration, design/development and activation research solutions to help our clients grow their business.

Our clients are global players and are a great mix in different industries like FMCG, Automotive, Movie/Entertainment, Media & Tech companies.


Responsibilities:

  • A Senior Research Manager (SRM) overlooks execution of studies for clients from set-up to report phase.
  • SRM suggests appropriate survey instrument, develops the survey and analysis plan, & guides Research Manager / Junior research managers for execution, and then provides an insightful, actionable report to the client.
  • MetrixLab has several research solutions focusing on 2 broad pillars of Brand Engagement & Product Innovation. SRM is not bounded by specific solution.
  • Applicant will get the opportunity to drive different and challenging solutions/projects.
  • Besides client specific studies, SRM will also have several opportunities to drive /support business initiatives along with Research Director.
  • Applicant will be instrumental in identifying efficiency requirements, managing team & will also be in touch with MetrixLab global colleagues to bring best practices & new solutions to India.
  • Grooming & nurturing his/her team is also a big part of SRM’s role.
  • Applicant will mentor RMs/JRMs in the team and provide necessary opportunities for their growth within the organization.


Skills Required & Qualifications:

  • Post-Graduate or MBA or a relevant University degree (in Marketing, Economics, etc).
  • 6-8 years of marketing research experience (ideally on the supplier side).
  • Experience with A-Z research (from designing questionnaire to present to client).
  • Must have primary research experience for quantitative studies.
  • Client servicing experience.
  • Strong analytical skills.
  • Knowledge of concept testing, creative testing, product testing, tracking studies (packaging testing is a plus).
  • Experience with turning data into actionable insights.
  • Strong communication skills: oral and written.
  • Attention to detail, coupled with being able to identify broad, strategic implications.
  • A creative and enthusiastic approach to solving business issues.
  • Someone who enjoys working in a small / entrepreneurial environment with a bright future ahead.

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