Content Creator Expert

3 weeks ago

Noida, Uttar Pradesh, India RMSI Full time

Job Title: Content Creator Expert (B2B)

Location: Noida

Experience: 8+ Years in B2B Content Creation

Job Overview:

We are looking for a seasoned B2B Content Creator with 8+ years of experience to join our dynamic marketing team. The ideal candidate is an expert in crafting high-impact content that resonates with business audiences across diverse industries, particularly within RMSI's core verticals such as Energy, Utilities, Sustainability, and Telecommunications. As a key contributor, you will design and implement content strategies that align with business goals, driving brand awareness, thought leadership, and lead generation.

Key Responsibilities:

  • B2B Content Strategy & Creation: Develop strategic, data-driven, and persuasive content tailored for B2B audiences across multiple platforms (websites, blogs, , email newsletters, white papers, etc.).
  • Industry-Centric Content Development: Produce authoritative content that speaks to RMSI's focus on geospatial intelligence, digital transformation, and advanced solutions in industries like Energy, Utilities, Sustainability, and Telecommunications.
  • Campaign Execution: Lead digital content-driven campaigns on , Google Ads, webinars, and other channels aimed at generating qualified leads and establishing thought leadership.
  • Thought Leadership & Webinars: Create compelling thought leadership content such as industry reports, white papers, case studies, and webinars to strengthen RMSI's position as an industry leader.
  • Collaboration: Work closely with internal teams including marketing, product, and sales to ensure messaging consistency and alignment with overall business strategy.
  • SEO and Performance Tracking: Apply SEO best practices to maximize content visibility and optimize performance, analyzing results to refine and enhance future strategies.

Key Qualifications:

  • Experience: 9-10 years of expertise in B2B content creation, with a focus on industries like Energy, Utilities, Sustainability, and Telecommunications.
  • Proven Campaign Success: Experience executing , Google Ads, and webinar campaigns, with a measurable impact on lead generation and business growth.
  • Content Mastery: Ability to create diverse content formats, from blog posts to white papers to social media updates, that effectively communicate complex B2B solutions.
  • Industry Expertise: Deep understanding of B2B dynamics and the ability to write for technical and business audiences, particularly in digital transformation, geospatial intelligence, and other RMSI focus areas.
  • SEO & Analytics Skills: Expertise in SEO techniques to ensure content ranks well and attracts the right audience. Strong understanding of content performance tracking tools and analytics platforms.
  • Collaboration & Communication: Strong collaboration skills to partner with product, marketing, and sales teams to develop integrated content strategies.

Desirable Skills:

  • Creative Content Formats: Experience in creating multimedia content, including infographics, videos, and interactive web content.
  • Lead Generation Expertise: Knowledge of using content as a tool for nurturing leads and driving conversion.

Education: Degree in Marketing, Communications, Journalism, or a related field.

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