Manager Performance Marketing

3 weeks ago

New Delhi, India Nykaa Full time

Role Overview : Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.Role Description :- Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns - Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Optimize install campaigns to improve cost per install, installation rates, post install performance. - Manage all the programmatic campaigns – from ideation to media planning and optimization. - Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. - Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. - Identify trends and insights, and optimize spend and performance based on the insights - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Instrument conversion points and optimizes user funnels - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Managing budgets and financial for digital marketing initiatives for the organization.Knowledge, Skills & Qualification Requirements :- 7–9 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. - Strong understanding of audience strategy, media planning, attribution models, and martech tools. - Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. - Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. - Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. - Strategic thinker with a data-first approach to solving problems. - Experimentative mindset with ability to test, iterate, and scale rapidly. - Strong stakeholder management and collaboration skills across cross-functional teams. - Capability to mentor and grow junior team members while fostering cross-business learning.

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