Social Media Associate

3 weeks ago

New Delhi, India Protyze® Full time

Company:Protyze Location:Kirloskar Business Park, Hebbal, Bengaluru Role Type:Full-time, In-office Experience Required:2–3 Years Remuneration:Upto 5L p.a. Reporting To:CMO Open Positions:1About Protyze Protyze isn’t just a protein brand — it’s a bold new movement redefining how India fuels fitness. As thecountry’s first Clear Whey Protein , we’re breaking the mould of heavy, milky shakes with alight, refreshing, and deliciousalternative that fits seamlessly into modern, active lifestyles. We stand at the intersection ofclean nutrition, culture, and innovation , on a mission to makefunctional wellness aspirational, accessible, and globally competitive . Backed byvisionary investors and a culture-first team , Protyze is already making waves across global markets. Now, we’re looking to bring onsharp digital mindswho can help us tell our story, inspire a new generation of fitness-forward consumers, andbuild a brand that punches way above its weight.About the Role: As aSocial Media Associate for Protyze , you’ll be at the intersection offitness, culture, content, and community . From shooting scroll-stopping reels to crafting killer copy, you’ll own our social voice across platforms – building brand love, driving engagement, and fueling our rapid growth. You’ll thrive in this role if you: Think in memes, talk in reels, and write captions in your sleep. Know what’s trending before it trends. Can shoot, edit, and upload faster than most people can say “algorithms.”Key Responsibilities: Develop and manageend-to-end content calendarsacross Instagram, YouTube, LinkedIn, Meta, X, and more Craftsnappy, platform-specific copy– from carousel posts and static creatives to reel scripts and VO prompts Shoot & editshort-form content(especially reels, behind-the-scenes, product drops, UGC, and challenges) Collaborate with design, editorial, and performance teams to bring ideas to life Leadtrendspottingand create timely, topical content rooted in Gen Z & fitness culture Manage dailycommunity engagement– DMs, comments, shoutouts, collabs Track analytics, measure what’s working, andoptimise content using data Lead, ideate and executecampaigns, collabs, and influencer activities Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.Requirements: 2–3 years of hands-on experience managing social for D2C/lifestyle/FMCG/fitness brands Strong copywriting chops with a good sense ofvisual aesthetics Experience shooting and editing content on your phone (basic reel-level editing a must) Working knowledge of platform algorithms, posting best practices, and content strategy Comfortable working in a fast-paced, high-ownership environment Passionate about fitness, wellness, or building youth brandsNice to Have: Canva / Adobe Suite skills Certifications in digital/social media marketing A strong personal social media presence (fitness or lifestyle preferred) Experience working at a D2C startup, influencer-led brand, or performance-focused teamWhy join Protyze? Be part ofIndia’s most exciting fitness-nutrition brand Work in a team that valuesspeed, culture, creativity, and ownership Get hands-on with brand building from the ground up Access to the latest in content, commerce, and creator economy trends

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