Digital Marketing Executive

4 weeks ago

Kolkata, India Beanstalkedu Services Pvt Ltd Full time

Job Title: Digital Marketing Executive


Company: Beanstalkedu Services Pvt Ltd


Location: New Town, Kolkata


About Us: Beanstalkedu is a leading educational technology company specializing in early childhood education. We are committed to providing innovative and engaging learning solutions to empower young learners, parents, and educators. Our mission is to create a positive impact on early childhood education by harnessing the power of digital technology.


Job Description:


Position Overview: As a Digital Marketing Executive at Beanstalkedu, you will play a crucial role in driving our digital marketing efforts to reach parents, educators, and caregivers in the early childhood education sector. You will work closely with the marketing team to develop and execute digital marketing strategies that promote our products and services, increase brand awareness, and drive user engagement.


Key Responsibilities:


Digital Campaign Management:


Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email marketing, PPC, SEO, and content marketing.

Monitor campaign performance and use data-driven insights to make continuous improvements.


Content Creation and Management:


Create high-quality and engaging content for our website, blog, social media, and email marketing campaigns.

Manage the content calendar to ensure a consistent flow of relevant content.


Social Media Management:


Develop and maintain a strong presence on social media platforms relevant to our target audience.

Engage with followers, respond to comments, and foster online community growth.


Email Marketing:

Create and manage email marketing campaigns, including newsletters, product announcements, and promotions.

Segment email lists and A/B test campaigns for optimal performance.


SEO and Website Optimization:


Implement SEO best practices to improve website visibility and organic traffic.

Collaborate with the web development team to optimize the user experience.

Analytics and Reporting:


Monitor key performance indicators (KPIs) and generate regular reports on campaign performance.

Use data insights to recommend improvements and adjustments to marketing strategies.


Market Research:


Stay updated on industry trends, competitor activities, and emerging technologies in early childhood education.

Conduct market research to identify opportunities and challenges.


Qualifications:


Bachelor's degree in marketing, communications, or a related field.

Proven experience in digital marketing, preferably in the education or edtech sector.

Knowledge in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing platforms, SEO tools).

Strong creative and content creation skills.

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Strong communication and interpersonal skills.

Familiarity with early childhood education principles and trends is a plus.


Benefits:


Competitive salary

Professional development opportunities

Collaborative and innovative work environment

Opportunity to make a meaningful impact on early childhood education


If you are passionate about digital marketing and early childhood education and want to be part of a dynamic team committed to making a difference, we encourage you to apply. Join us in our mission to shape the future of education for young learners.

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