Bonanza Portfolio

3 weeks ago

Mumbai, India Bonanza Porfolio Full time

Job Title: Performance Marketing Specialist.

Location: Goregaon, Mumbai.

About Bonanza Group:

- Bonanza Group is a trailblazer in the fintech and finance industry, dedicated to delivering innovative financial solutions that empower our customers.

- We pride ourselves on a dynamic and collaborative work culture, where creativity and excellence drive everything we do.

Job Description:

- We are looking for a Performance Marketing Specialist to lead our paid acquisition efforts across multiple digital channels.

- The ideal candidate will be highly skilled in planning, executing, and optimizing performance-driven digital campaigns.

- They will have a proven track record in paid media strategies, managing budgets, driving app and web acquisitions, and achieving key performance metrics such as CAC, ROAS, and lead conversion rates.

- This role is crucial for ensuring maximum ROI and scaling our customer acquisition.

Key Responsibilities:

- Campaign Strategy and Execution: Develop, manage, and optimize paid media campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital ad networks to drive acquisition and engagement.

- Budget Management: Oversee monthly ad spend and allocate resources effectively to maximize ROI, keeping track of spend limits and achieving desired acquisition costs.

- Performance Analysis and Optimization: Continuously monitor and analyze campaign performance; utilize data-driven insights to make optimizations that improve key metrics including cost per conversion, cost per paying customer, and overall customer lifetime value.

- A/B Testing and Experimentation: Design, implement, and track A/B tests across channels to optimize ad creatives, landing pages, and audience targeting for improved performance.

- Cross-Functional Collaboration: Work closely with product, sales, content, and creative teams to ensure paid strategies align with broader marketing objectives and product launches.

- Vendor and Partner Relations: Coordinate with external partners, such as advertising networks and agencies, ensuring consistent and effective collaboration.

- Trend Analysis and Innovation: Stay updated on the latest paid media trends and emerging platforms to keep Bonanza competitive in the paid advertising landscape.

- Reporting and Insights: Prepare and deliver regular reports on campaign performance, insights, and recommendations to senior management.

Qualifications:

- Experience: 3-4 years of experience in performance marketing, specifically in paid media channels, with a track record of achieving strong results in high-growth environments.

- Analytical Skills: Strong analytical and numerical skills with expertise in tracking and optimizing product-level ROI, conversion rates, CAC, and other relevant KPIs.

- Industry Knowledge: Experience in fintech, finance, or similar sectors is highly desirable, along with a solid understanding of digital product-based acquisition strategies.

- Technical Proficiency: Proficient in paid marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads), analytics tools (Google Analytics, SEMrush), and marketing automation software.

- Educational Background: Degree in Marketing, Business, or related field; advanced certifications in digital marketing or analytics are a plus.

- Creative and Collaborative: Ability to think creatively about paid strategies and work collaboratively with content, creative, and product teams to ensure campaign success.

- Result-Driven and Detail-Oriented: Highly focused on achieving measurable outcomes with a meticulous approach to details.

Why Join Bonanza Group:

- Impactful Work Environment: Contribute to growth in a rapidly evolving and innovative field where your work directly impacts company success.

- Growth and Development: Access to continuous learning, professional development, and career growth opportunities.

- Supportive Culture: Join a team that values creativity, collaboration, and results.

- Competitive Compensation: Competitive salary with an attractive benefits package.

(ref:iimjobs.com)

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