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Cred Flow

2 months ago

Noida, India Cred Flow Full time

Job Title: Marketing Lead

Location: Noida

Position Overview:

- We are looking for a dynamic and experienced Marketing Lead to spearhead our marketing efforts.


- The ideal candidate will have a proven track record of successfully scaling marketing strategies for startups, driving growth, and enhancing brand visibility.


- This role requires a blend of strategic thinking, creativity, and hands-on execution to take our marketing initiatives to the next level.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies to drive customer acquisition, retention, and brand awareness.

- Analyze market trends and consumer insights to identify new opportunities for growth.

- Lead and mentor a team of marketing professionals, fostering a culture of collaboration and innovation.

- Oversee the planning and execution of multi-channel marketing campaigns, including digital, social media, content, email, and offline initiatives.

- Collaborate with product development teams to align marketing strategies with product launches and updates.

- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

- Utilize data analytics to track campaign performance and optimize strategies based on results.

- Build and maintain strong relationships with external partners, agencies, and vendors to enhance marketing efforts.

- Stay current with industry trends and best practices to ensure our marketing strategies remain competitive and Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- 6+ years of experience in marketing roles, with a focus on B2C products and a history of working in startups.

- Proven experience in scaling marketing initiatives and driving significant growth.

- Strong understanding of digital marketing channels, tools, and analytics.

- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.

- Creative thinker with exceptional problem-solving abilities and attention to detail.

- Strong communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.

- Familiarity with marketing automation and CRM platforms is a plus.

What We Offer:

- A vibrant and inclusive work culture that values innovation and creativity.

- Opportunities for professional growth and development within a fast-paced environment.

- Competitive salary and benefits package.

(ref:iimjobs.com)