Senior Brand Manager

4 weeks ago

New Delhi, India Allied Blenders & Distillers Ltd. Full time

We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD). This role requires a modern marketer who brings deep consumer understanding, strong cross-functional collaboration, and an entrepreneurial, can-do attitude to drive market leadership. You will be responsible for creating and launching impactful innovations, executing best-in-class brand strategies, and ensuring flawless on-time, in-full (OTIF) project delivery to achieve target volume and market share.
If you are curious, adaptable, and thrive in a fast-paced environment, we want to hear from you.
Detailed Responsibility:
 Consumer & Market Understanding:
 Develop deep consumer insights using qualitative and quantitative research.
 Identify key consumer trends, motivations, and behaviors to fuel brand and innovation strategies.
 Build compelling consumer value propositions based on data-driven insights.
2.  Brand Strategy & Execution:
 Drive brand growth with clear positioning, impactful campaigns, and differentiated storytelling.
 Lead ATL, BTL, and digital marketing initiatives to strengthen consumer engagement.
 Ensure strong brand consistency and alignment with the company’s long-term vision.
3.  Innovation Management:
 Own the end-to-end innovation journey from concept creation to commercial launch.
 Develop and execute a robust pipeline of new product innovations based on market gaps and opportunities.
 Work with R&D, supply chain, and commercial teams to deliver on OTIF project launches.
4.  Cross-functional Collaboration & Execution Excellence:
 Work closely with sales, trade marketing, finance, and operations to ensure seamless execution of brand
initiatives.
 Drive pricing, distribution, and promotional strategies to maximize brand performance.
 Own and manage the P&L for the brand.
5.  Performance Tracking & Optimization:
 Track key KPIs including market share, volume, brand health metrics, and innovation success rates.
 Continuously optimize marketing efforts based on data and insights.
 Deliver agile execution, ensuring strategies remain adaptive and responsive to market dynamics
Key Competencies:
Consumer-First Thinking: Ability to decode consumer needs and turn them into winning brand strategies.
 Innovation Leadership: Strong experience in developing and launching innovations from concept to execution.
 Strategic & digital first thinking: Ability to think differently and challenge conventional approaches to branding.
 Execution Excellence: Strong track record of delivering projects OTIF with high attention to detail.
 Cross-functional Leadership: Ability to collaborate with internal and external stakeholders to drive results.
 Data-Driven Decision Making: Comfortable working with numbers, analyzing performance metrics, and optimizing strategies.
 Strong Communication & Storytelling: Ability to translate insights into compelling narratives for consumers and stakeholders.
Qualification:
15+ years of brand management experience in a consumer-driven industry (FMCG, Alcobev, Consumer Goods, or related sectors).
Proven track record in innovation development, product launches, and brand building.
Experience in working with cross-functional teams (R&D, sales, operations, finance).
MBA from a reputed institute

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