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Engagement Manager

1 month ago

Delhi, Delhi, India Digifish3 Full time
Job Title: Engagement Manager Company: DigiFish3 Location: Gurgaon Experience: 2-5 Years

About DigiFish3 DigiFish3 is a leading digital marketing agency specializing in branding, client acquisition, and digital growth strategies. We work with top brands to enhance their online presence and drive engagement.

Job Overview We are seeking a highly motivated and data-driven CLM Manager to join our growing team. In this role, you will be responsible for developing and executing a comprehensive customer lifecycle marketing strategy to maximize customer lifetime value and drive long-term growth. You will leverage a data-driven approach to optimize customer journeys, personalize experiences, and build strong customer relationships.

Key Responsibilities Develop and execute a comprehensive customer lifecycle marketing strategy across all channels (email, push notifications, in-app messages, SMS, social media). Design, build, and optimize automated customer journeys using marketing automation platforms. Personalize customer experiences based on individual behavior, preferences, and purchase history. Conduct A/B testing and other experiments to optimize campaign performance and identify areas for improvement. Analyze customer data to identify key segments, predict churn risk, & identify opportunities for cross-sell & up sell. Track key metrics (e.g., customer lifetime value, churn rate, customer acquisition cost) and report on campaign performance. Collaborate with the content and design teams to develop interactive communication and ensure a seamless customer experience. Stay abreast of the latest trends in customer lifecycle marketing and emerging technologies.

Requirements 2-5 years of experience in customer lifecycle marketing, with at least 3 years of experience in growth or marketing roles. Strong understanding of customer journey mapping and user experience principles. Experience with marketing automation platforms. Strong analytical and problem-solving skills with the ability to analyse data and draw actionable insights. Excellent communication, collaboration, and presentation skills. Growth mindset with a strong desire to learn and adapt to new challenges. Bachelors degree in Marketing, Business, or a related field. Experience in working with apps or tech-based platforms is a plus.

Bonus Points: Experience with AI-powered personalization and recommendation engines. Experience in a fast-paced, high-growth startup environment.

Interested candidates can apply at #Hiring #SocialMediaJobs #EngagementSpecialist #DigitalMarketing #GurgaonJobs #DigiFish3