BlissClub - Assistant Manager - Digital Marketing

3 weeks ago

Bengaluru, India BlissClub Fitness Pvt Ltd Full time

Assistant Manager - Digital Marketing

If you're interested in building something epic and fun while also encouraging women to keep #movingit, we are building an awesome team of like-minded people that are less about the talk and more about the walk

About Blissclub:

Blissclub is a community first consumer brand crafting insanely comfortable activewear for the women of India. Founded in 2020 by ISB alum Minu Margeret, BlissClub has raised $17.25 Mn till date, latest, Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital. This fundraises, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after BlissClub raised $2.25 million in seed funding from Elevation Capital in May 2021.

BlissClub also has notable angel investors including Sriharsha (CEO Swiggy) ; Ghazal Alagh (Mamaearth); Vivek and Abhay (Licious co-founder) ; Amar (Ex-Myntra CEO); Sumer Juneja (Softbank); Brennan Loh (Shopify); Neeraj Arora (ex CBO, WhatsApp), Kunal Shah (CRED), Rahul Mehta (DST), Pam Lee (ex-Lululemon executive), Ashish Goel ( CEO Urban Ladder), Chakradhar (CEO, Country Delight)

Job Location: HSR Layout, Bangalore (on-site)

Roles and Responsibilities:

- Campaign Strategy and Execution: Craft and implement comprehensive performance marketing strategies tailored to our business objectives. Manage the entire campaign lifecycle, including budget allocation, targeting, bidding strategies, and creative development.

- Data Analysis and Optimization: Continuously monitor campaign performance metrics and KPIs. Leverage data insights to optimise campaigns, refine bidding strategies, and enhance audience targeting for maximum return on ad spend (ROAS).

- Multi-Channel Management: Plan, launch, and optimize performance marketing campaigns across various channels, such as paid advertising (Google Ads, Facebook Ads, etc.), email marketing, SEO, SEM, and content marketing.

- Competitor Analysis: Stay updated on competitor activities and industry trends within the lighting e-commerce sector. Utilize competitive insights to fine-tune strategies and maintain a competitive edge in the market.

- Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results.

- Collaboration and Reporting: Collaborate closely with cross-functional teams, including the brand team, designers, and developers, to align marketing efforts with overall business objectives. Provide regular performance reports and communicate results to stakeholders.

Qualifications Required:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Proficient knowledge of various advertising platforms and tools such as SEO, Google Ads, Facebook Ads Manager, etc.

- Minimum of 4 years of relevant experience in biddable platforms.

- Strong analytical skills with the ability to derive actionable insights from data.

- Creative thinking skills with the ability to craft compelling ad copy and visuals.

- Preference will be given to candidates with previous experience in lighting e-commerce or D2C brands.

Who we are :

Led by the OG BlissQueen, Minu Margeret: was founded in 2020 by Minu, because she couldn't find great quality activewear where the fit, functionality and feel were just right.

Designing technical apparel for movement requires a deep understanding of the problems faced by the wearer and we at Blissclub are spearheading a revolution to design with intent and for everybody'.

India is the world's fastest growing activewear market with the women's segment contributing to a majority of the growth. We are aiming to capture that white space in India.We are a bunch of young, dynamic, creative and innovative people who want to get things done and get them done right

(ref:iimjobs.com)

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