Design Lead
2 weeks ago
Role Overview:
You will lead our creative team and oversee all aspects of visual storytelling, brand identity, and UI design. You will work closely with marketing, product, and development teams to ensure that our brand's visual identity is consistently communicated across digital, packaging, and video assets.
Key Responsibilities:
- Lead, mentor, and inspire a team of designers, fostering creativity and innovation.
- Define, refine, and implement brand guidelines based on our brand story, ensuring a cohesive and compelling visual identity.
- Ensure that all creative assets—website, digital marketing, social media, packaging, and videos—are aligned with brand guidelines.
- Oversee and collaborate on UI/UX design for the website to enhance brand storytelling and user experience.
- Develop brand guidelines for videos and packaging, ensuring consistency in motion graphics, animations, and physical product design.
- Collaborate with the marketing team to create visually engaging campaigns that drive customer engagement and conversions.
- Stay updated on design trends, industry best practices, and competitor strategies to ensure our brand remains fresh and relevant.
Requirements:
- 5+ years of experience in design leadership roles, preferably in a D2C, healthcare, or consumer brand environment.
- Strong portfolio demonstrating expertise in branding, UI/UX, and packaging design.
- Expertise in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or Sketch.
- Experience leading and managing a team, providing guidance and constructive feedback.
- Strong understanding of typography, color theory, and visual storytelling.
- Ability to work in a fast-paced, agile environment and manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
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