Assistant Sales Manager- North Kolkata

About the Role

● The ASM (with Team) shall be responsible for leading branch sales with a focus on new business, managing personal targets, and developing a high-performing sales team.s.

● The person will report to the Branch Manager and will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.

Job Responsibilities:

Sales

● Plan sales activities to meet annual targets aligned with branch revenue, jobbing, and contract goals

● Ensure prompt response to enquiries and maximise conversion into orders

● Identify new prospects and convert them into customers

● Ensure the sales team conducts detailed inspections and prepares quotations per defined guidelines

● Review quotations to meet Gross Margin targets as per company norms

● Analyse sales trends and adjust sales plans on a monthly/weekly basis

● Achieve new sales productivity targets per CSE as defined in AOP

● Develop and maintain a strong sales pipeline based on conversion percentages

● Monitor and drive daily activities of the sales team to ensure achievement of set targets

Customer Relationship Management

● Achieve the renewal targets of the branch

● Promote upselling initiatives among team members to meet defined goals

● Conduct regular visits to existing customers with team members to strengthen relationships

● Ensure customer complaints are addressed by the sales team and appropriate support is provided

● Ensure regular updates to the MPG (Monthly Performance Grid) by the team Receivable Management

● Review daily collections and set actionable plans to meet timelines

● Ensure predefined DSO (Days Sales Outstanding) targets are met

● Oversee the timely submission of invoices and necessary acknowledgements

Team Development

● Conduct daily morning meetings to set the agenda

● Periodically review individual team member performance

● Conduct annual performance development reviews

● Analyse sales trends and design appropriate development plans

Team Administration & Monitoring Systems

● Ensure timely and accurate completion of reports and system updates (e.g., DSP)

● Oversee team attendance, leave approvals, sales sign-offs, and retention efforts

● Ensure adherence to safety protocols and completion of SRAs as per process

● Guide the team in setting correct customer expectations related to pest management

● Ensure accurate customer data capture

● Train the team to sell visits as per iCABS frequencies for calendar-based service planning

● Share cost sheets and material details with Operations; communicate customer expectations in advance

● Ensure all sales are visible in iCABS for execution and are scheduled in consultation with Service Planners

● Avoid customer commitments on scheduling without confirmation from planners

Key Result Areas:

● Achieve Total Sales Targets (as per AOP)

● New Business Development & Upselling

● Achieve Renewal Target

● Maintain Gross Margin as per company norms

● Collection & DSO

● On-Time Invoice Submission

● Sales Team Development & Retention

Competencies (Skills essential to the role):

● Commercial Acumen & Customer Retention

● Result Orientation

● Self-Management

● Team Collaboration & Approachability

● Team Leadership & Development

● Technical & Process Expertise

● Effective Communication

Requirements

● Experience (Residential Business Profile):

- Minimum 5 years of experience in home products, home services, or residential cleaning services (preferred)

- Team handling experience of 2 years will be an added advantage.

●Educational Qualification / Other Requirement: Graduate (any discipline)

● Proficient in MS-Office/G-Suite

● Experience (Commercial Business Profile):

- Minimum 6 years of direct sales experience in Facilities Management

- Team handling experience of 2 years will be an added advantage

Role Type / Key working relationships:

● People Manager

● External team- Customers and Customer representative

● Internal team- ABM/BM, Operations & Sales Colleagues, Planners

Benefits

What can you expect from RPCI?

➔ Our values lie at the core of our mission and vision. We believe that it’s our people who

make our company what it is. We believe in:

● Service

● Relationships

● Teamwork

● Responsibility