SocialPilot Technologies
3 days ago
SocialPilot Technologies - Growth Marketer
Job Description:
SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.
The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.
What You will Do:
- Organize and visualize website data to analyze, identify, and address friction points on a prospects path to conversion.
- Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.
- Design and implement various A/B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.
- Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.
- Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.
- Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders.
- Recommend improvements, refine and iterate tests based on this data.
- Create a thorough, replicable, scalable framework for continuous experimentation and improvement.
- Align stakeholders on root issues and opportunities based on data-backed evidence.
- Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.
- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.
What are you like:
- At least 2-3 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.
- Experience in running and analyzing A/B, split, and multivariate tests end-to-end.
- Strong understanding of conversion copywriting, user experience and web design principles.
- Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.
- Ability to work with cross-functional technical teams on website tracking and troubleshooting.
- A good understanding of Google Tag Manager is preferred.
- Experience working in a fast-paced, dynamic work environment.
- Excellent oral/written communication and collaboration skills
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