F22 Labs

Job Title: Sr. / Lead Performance Marketer D2C Specialist.

Location: Chennai (Work From Office Lets strategize, collaborate, and lead).

Experience: 5+ years (with experience in team and client Us:

F22 Labs is a startup software studio based out of Chennai.

We are the rocket fuel for other startups across the world, powering them with extremely high-quality software.

We help entrepreneurs build their vision into beautiful software products Overview:

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, youll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional Management & Strategy:

- Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.

- Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.

- Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).

- Continuously test and refine creatives, ad formats, and landing pages for improved performance and Leadership:

- Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.

- Set clear KPIs for the team, monitor progress, and provide constructive feedback.

- Organize training sessions and ensure the team stays updated on the latest marketing trends and Communication & Coordination:

- Act as the primary point of contact for clients, ensuring their needs and goals are met.

- Facilitate clear and consistent communication between clients and the marketing team.

- Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.

- Proactively identify and resolve any client concerns or bottlenecks in collaboration with the Were Looking For:

- Experience managing individual ad accounts of at least 50 lakh budget.

- Experience working with international brands.

- Experience working in fashion, apparel, lifestyle domain.

- Experience with the luxury segment.

- Constantly staying updated with new meta policies and updates on meta algorithms.

- Aware of all the AI updates happening in the marketing space, especially when it comes to content creation, advertising strategy, ads management tools.

- Understanding of server site API events.

- Understanding of attribution and knowing your Facebook ads manager like the back of your hands.

- A very data oriented person, someone who understands can look at the dash ads management dashboard and understand what is wrong, what is working, what is not working.

- Ability to do audits with ad accounts and give deep reports.

- Ability to have or manage client expectations and have conversations and keep clients calm when results aren't coming.

- Someone who can stay calm under pressure, someone who can understand why results aren't coming and what needs to be done to improve or get better results.

- Manage and groom/train junior team to Have:

- Shopify and App Ecosystem Experience.

- Knowledge of SEO and organic growth strategies.

- Familiarity with Klaviyo.

- Exposure to loyalty and subscription program strategies for customer Join Us:

- Health Insurance: Your well-being is our priority.

- Flexible Work Timings: Work when you're most productive.

- Competitive Pay: We reward talent generously.

- Career Growth: Step into a leadership role with rapid growth opportunities.

- Collaborative Culture: Work with a dynamic, creative, and supportive team.

- Global Impact: Collaborate with high-growth D2C brands across the globe.

- Learning Opportunities: Stay ahead in the ever-evolving world of D2C Process.

- AI Screening call 30 Mins.

- 1-2 rounds of interviews to evaluate your marketing expertise, Meta Campaign Knowledge, leadership abilities, and experience with D2C brands and client management.

- May include an assignment.

If you're passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, wed love to hear from you.

Apply now and take the lead in driving growth with us