Nprep - Organic Marketing Head
2 weeks ago
Description:About NPrep:NPrep is building the next-generation platform for nursing education and healthcare career readiness in India. We create engaging, high-quality digital learning experiences and support students in achieving their professional dreams.Role OverviewWe are looking for an Organic Marketing Lead who will own and drive all organic marketing, brand-building, and digital community growth initiatives for NPrep.This role is responsible for shaping how nursing students discover, engage with, and trust the NPrep brand across platforms.You will lead strategy + execution for content, social media, brand storytelling, SEO, student communities, influencer partnerships, and college outreach visibilitywithout relying on paid ads.Key Responsibilities1. Brand & Content Strategy- Build and execute NPreps organic brand strategy across channels.- Own content calendars for Instagram, YouTube, LinkedIn, WhatsApp, blogs, and newsletters.- Develop high-quality content (posts, reels, short videos, blogs, student success stories).- Maintain a consistent voice, tone, and visual identity across the brand.2. Social Media & Community Growth- Grow and manage NPreps presence on Instagram, YouTube, LinkedIn, and WhatsApp channels.- Build and nurture student communitiesWhatsApp groups, Telegram, campus ambassadors.- Respond to comments/DMs to build trust and convert leads organically.3. SEO & Website Growth- Oversee keyword research, SEO content creation, and on-page optimization.- Work with the tech/content team to boost website traffic and improve rankings.- Publish SEO-led blogs tailored to nursing exams, career paths, and placement opportunities.4. Student & Influencer Collaborations- Identify and partner with nursing creators, YouTubers, and micro-influencers.- Manage student-generated content and testimonials.- Run organic campaigns with colleges and nursing associations.5. Campaigns & Brand Initiatives- Conceptualize and execute organic campaigns for:Course launchesPlacement seasonsExam preparation cyclesCollege partnershipsStudent festivals & important healthcare days- Track growth metrics and optimize continuously.6. Cross-Functional Collaboration- Work closely with Sales, Academics, and Product to align messaging.- Support placement updates, course outcomes, and student success campaigns.What Success Looks Like- Growth in followers, engagement, and reach (Instagram, YouTube, LinkedIn).- More students discovering NPrep organically.- Strong brand recall among nursing students and colleges.- High-performing content with consistent posting.- Increased website traffic from SEO-led efforts.- Strong student communities that drive word-of-mouth.Who Were Looking For- 28 years of experience in organic marketing, content, or brand roles.- Strong understanding of social media storytelling.- Hands-on with reels, short videos, on-ground student interviews, and editing basics.- Creative thinker with strong execution capability.- Comfortable interacting with students and nursing colleges.- Bonus: Experience in edtech or youth-focused brands.Why Join NPrep?- Own the entire organic marketing charter end-to-end.- Build the countrys strongest brand for nursing education.- Work in a young, mission-driven environment.- Opportunity to create content that directly impacts student careers. (ref:iimjobs.com)
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