Senior Business Analyst

3 weeks ago


Gurugram, India Univest Communication Technologies Private Limited Full time

Job Overview :


Univest is looking for an experienced Senior Business Analyst to transform data into actionable insights, driving business decisions and strategic initiatives. The ideal candidate will be a data enthusiast with exceptional analytical skills and a deep understanding of business operations, marketing strategies, user behavior, and performance optimization.


Key Responsibilities :


1. Data Analysis & Insights :


- Extract, clean, and analyze large datasets to uncover trends, patterns, and business opportunities.

Translate complex data into simple, actionable insights for key stakeholders.


- Monitor and analyze KPIs to evaluate business and marketing performance.


2. Business Strategy & Solutions :


- Collaborate with business leaders to identify challenges and opportunities.


- Provide data-driven recommendations to optimize operations, marketing strategies, and user engagement.


- Build predictive models to forecast business outcomes and improve decision-making.


3. Funnel & User Behavior Analysis :


Evaluate user journeys, identify drop-off points, and propose solutions to improve conversion rates.


Analyze customer acquisition funnels to enhance user retention and engagement.


4. Reporting & Visualization:


- Develop dashboards and reports using tools like Tableau, Power BI, or Looker.


- Present insights and findings in a clear and compelling manner to stakeholders.


5. Process Optimization :


- Identify inefficiencies in business processes and recommend automation or improvements.


- Implement advanced analytical techniques to enhance productivity and Experience :


- 4-6 years of experience as a Business Analyst, preferably in a data-driven organization.


- Proven track record of delivering impactful insights that drive business growth.


Technical Skills :


- Proficiency in SQL, Python, or R for data analysis and manipulation.


- Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).


- Strong knowledge of analytics platforms (e.g., Google Analytics, Mixpanel).


- Familiarity with statistical analysis and predictive modeling techniques.

(ref:hirist.tech)

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