Marketing Lead

3 days ago

New Delhi, India ARA Resources Pvt. Ltd. Full time

About the Company:ARAs Client is a fast-growing B2B SaaS organization founded by ex-Amazon ad-tech experts, building cutting-edge AI-powered solutions for the retail and automotive ecosystem. Through its business unit, ARAs Client is revolutionizing how automotive dealers generate, monitor, and convert leads by offering an AI-first Sales and Marketing Operating System.Their mission is simple: empower automotive dealers, OEMs, and marketplaces to increase conversions, improve ROI, and achieve sustainable growth through intelligent automation and data-driven decisioning.The Role:You will join as a Head of Marketing, to own the brand, demand generation, and GTM marketing across India and international markets. The role will combine strategic marketing leadership, digital-first growth hacking, and data-driven execution.Key Responsibilities:- Demand Generation: Own inbound marketing, performance campaigns (Google, Meta, LinkedIn, programmatic), and content funnels to drive qualified leads. - Brand & Positioning: Define and scale the company’s voice in the automotive SaaS space. - Product Marketing: Build positioning, messaging, and GTM playbooks for dealers, OEMs, and marketplace segments. - Growth Marketing: Experiment with low-cost growth hacks to enter new regions. - Partnership Marketing: Co-market with partners (SaaS, marketplaces, OEMs) for joint demand generation. - Team Leadership: Build and lead a high-performing marketing team across digital, content, design, and events. - Analytics: Own marketing funnel KPIs (MQLs, SQLs, CAC, ROI)Skills Required:- 5-8 years in B2B SaaS / AdTech / Martech marketing, ideally with automotive vertical exposure. - Proven track record in demand gen + product marketing for global markets (US/SEA/AUNZ). - Strong understanding of dealer/OEM ecosystem, SaaS GTM motions, and Martech/AdTech stack. - Growth mindset — scrappy, creative, resourceful. - Excellent leadership, communication, and storytelling skills.Qualifications & Experience:- 5-8 years - Any Graduate

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