Analyst - SEO & Social Media Marketing

2 weeks ago

Hyderabad, Telangana, India Harmony United Psychiatric Care Full time

About Us:

Harmony United Medsolutions Pvt. Ltd. [HUMS] is a dynamic and innovative company dedicated to revolutionizing the Healthcare Industry. We at HUMS take pride in being a reliable partner as a Healthcare Management Company. With nine years of experience, we have perfected our end-to-end services in medical billing, A.R. management, and other essential healthcare facets. We provide our services to Harmony United Psychiatric Care, a US-based Healthcare Company. We pride ourselves on our commitment to excellence, creativity, and pushing the boundaries of what's possible. As we continue to grow, we seek a talented candidate to join our team and contribute to our exciting projects.

Position overview:

We are seeking a talented and results-driven SEO + Social Media Marketing Analyst to join our dynamic marketing team. The ideal candidate will have a strong understanding of both SEO strategies and social media marketing tactics to enhance our digital presence. This role will be responsible for optimizing website content for search engines and managing social media platforms to drive engagement and brand awareness.

Responsibilities:

- Perform keyword research to identify trends and opportunities for content optimization.

- Develop and implement on-page and off-page SEO strategies to improve website ranking on search engines.

- Optimize website content, meta tags, URLs, and images to enhance SEO performance.

- Monitor and analyze website traffic using Google Analytics and other SEO tools (e.g., SEMrush, Ahrefs, Moz).

- Develop and execute social media strategies to increase engagement, followers, and brand visibility across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

- Track and analyze social media metrics (e.g., reach, engagement, conversions) using tools like Hootsuite, Sprout Social, or native analytics platforms.

- Creative, detail-oriented, and organized with the ability to manage multiple projects simultaneously.

Requirements:

- Candidate must have a Master's or bachelor's degree in marketing, communications or related field. Master's degree will be a plus point.

- Candidate must have at least 3 years of relevant experience.

- Good understanding of SEO and social media marketing.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications will be a plus point.

- Proficient in Microsoft Office (Excel, Word, PowerPoint).

- Ability to handle multiple tasks and meet deadlines.

Diversity, Equality, and Inclusion:

- Diversity, equality, and inclusion are fundamental to our success at HUMS. We actively promote diversity across all aspects of our organization, including but not limited to gender, race, ethnicity, sexual orientation, religion, disability, and age. We strive to foster an inclusive culture where diverse perspectives are embraced and everyone has equal opportunities to grow, contribute, and succeed. Benefits:

- Competitive salary (including EPF and PS)

- Health insurance

- Four days' workweek (Monday - Thursday)

- Opportunities for career growth and professional development

- Additional benefits like food and cab-drop are available

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