Gameberry Labs

3 weeks ago


Bengaluru, India Gameberry Labs Full time

Senior Manager - Performance Develop and execute performance marketing strategies that align with the company's overall marketing goals

- Plan and manage performance marketing campaigns across channels, such as Google, paid social, ad networks, etc

- Analyze data to track, optimize & report key insights regarding the campaign performance

- Lead the marketing pod for assigned games across UA, creatives & creative production verticals

- Make resource allocation (budget, tool development, creative development) decisions to meet business objectives

- Influence broader business decisions to help achieve game and UA team goals.

- Manage and build relationships with key internal & external stakeholders

- Incorporate processes across experimentations, creatives, reporting etc. for the UA team

- Stay up-to-date on the latest UA trends and 5+ years of experience with at least 3 years of experience in media buying / user acquisition/ performance marketing.

- Proven ability to develop and execute successful marketing campaigns.

- Outstanding creative & analytical problem solving acumen.

- Strong communication and interpersonal skills.

- Excellent problem-solving and analytical skills

- Good understanding of creative best practices

- Prior experience in leading teams preferred.

- Gaming background would be an added advantage.

(ref:iimjobs.com)
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