MOVIN Express

He/She is responsible for product & service scope, pricing & revenue management, business planning & forecasting, advertising & communication, and promotions. He/She will play a key role in volume, revenue, and profit growth as per country business plan by identifying new market opportunities, expand footprint and network. Develop and recommend the growth initiatives and tactical gain plans to support the sales process. Person will work closely with customer experience group to cater customer needs, conduct customer services and customer research to gather feedback to fill the gaps. The Marketing Manager ensures that appropriate revenue management initiatives and pricing processes are applied. He/She works closely with other employees to ensure that strong collaboration exists between their respective teams. The incumbent should clearly identify the growth & improvement opportunities, and deploy strategies for new opportunities to be developed. He/She designs the communication and Public relations strategy to ensure Brand is well placed in the market for growth including Social Media and all other external communication channels.

JOB ROLE & RESPONSIBILITIES:

- Manages In-Country Revenue Management Small Package and Freight Forwarding.

- Manages detailed analysis and development of local Revenue Management initiatives to accelerate profitable growth and thereby strengthen overall market position in small package and freight forwarding in the country.

- Structures and enhances revenue management process and procedures to accelerate profitable growth for small package.

- Optimizes contract administration for the non-strategic accounts to ensure profitable growth for country.

- Develops, reviews and implements procedures to continuously improve timely and accurate pricing.

- Maintains an audit compliance process to ensure compliance guidelines are met.

- Manages the pricing process within the enterprise guidelines and to support local growth expectations.

Manages In-Country Planning & Opportunity

- Drive Digital Marketing engagement to ensure effective customer relationship and programs are deployed.

- Identifies and prioritizes proper segmentation of addressable markets through relevant segmentation criteria and customer behaviors to increases proactive lead quality and quantity.

- Defines market leadership and value proposition based on addressable markets and sizes markets by product, competitor, and industry trends to ensure profitable growth.

- Creates long term planning in terms of volume & revenue to ensure business objectives are met.

- Develops one-year business plan and completes on-going analysis of performance to plan and long year.

- Provides guidance on where country needs to improve performance to increase revenue growth and maximize profitability.

- Identifies opportunity for service enhancements to connect to District and Region RSC process.

- Obtains, consolidates, records and analyzes market, competitor and country information compiled in country fact book to assist in planning.

Executes Communications - Promotional and External

- Manages the effectiveness and return on investment of the local PR agency network to ensure the correct cooperation between local and coordination agencies.

- Manages public relations activities and promotes company's product/lane/industry targets including SCS, Small Package, and Freight Forwarding to support business plans.

- Takes care of internal communications in form of intranet page and internal newsletter to provide an accessible and useful information repository for internal clients.

- Identifies and executes Direct Marketing communication program to support achievement of business plan goals.

Manages and Develops Others

- Manages resources and people processes (e.g., Performance Management, Career Development, Training, Staffing, etc.) to ensure the day to day administration of processes and formal procedures.

- Identifies individual and team skill gaps and developmental opportunities (e.g., training, special assignments, conferences, projects, etc.) to facilitate individual and team development.

- Ensures that direct and indirect reports have documented career goals and detailed plans for achieving these goals to develop them personally and professionally.

- Conducts frequent performance evaluations in a consistent, fair, and objective manner to facilitate open communication and encourage continuous performance improvement.

- Holds others accountable to established performance levels to achieve individual and group goals.

- Resolves individual and group performance issues in accordance with company's policies and procedures in a timely manner to motivate and foster teamwork.

- Coaches others and provides on-going feedback and support to improve performance.

- Identifies opportunities to involve others in new and challenging work assignments and/or rotations that advance the skills and capabilities of individuals and the organization.

- Makes salary recommendations to reward employee performance.

Develops Marketing Objectives and Strategies

- Develops marketing objectives and strategies that guide the marketing activities of the company and align resources to drive profitable growth.

SKILLS AND KNOWLEDGE REQUIREMENTS

- Experience in Communications and Brand Strategy of a sizeable multinational service brand.

- Has in-depth understanding and a proven track record of executing growth initiatives.

- Adapts to changing market condition in diverse markets of India.

- Applies Economic Analysis and Forecasting Knowledge.

- Good understanding of pricing procedures and mechanics, policies, and systems.

- Hands-on experience of revenue management procedures, policies, and systems.

- Experience in conducting Competitive Analysis.

- Has in-depth understanding of managing complex data and analytics practice.