Performance Marketing Lead

2 days ago

New Delhi, India Brick & Bolt Full time

Brick & Bolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders - Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry.● Indian real estate is earmarked to be a $650 billion market in 2025 and a $1 trillion worth sector in 2030. With 85%+ construction still unorganized in India, Brick&Bolt is on a path to capture the massive and super-broken market using our technology and processes.● Expanding to more than 12 cities in 15 months. With the Series A2 round, Brick&Bolt has raised a total of $16 million. Earlier Sequoia Surge, Fundamental, HDFC Capital Advisors Limited and Stride Ventures have invested in Brick&Bolt. In Jan 2023, we raised Series A2 Funding of $10million from Accel and Celesta Capital.At Brick&Bolt, we're redefining home construction standards with innovation, transparency, and customer-centricity. Join a dynamic environment where excellence is celebrated, and your contributions directly impact our mission to deliver unparalleled service and trust to our clients.About the RoleWe are looking for a Lead – Performance Marketing to drive user acquisition, revenue growth, and brand visibility. You'll play a key role in designing, executing, and optimizing performance marketing strategies across multiple channels. This role requires a mix of analytical expertise, creativity, and hands-on campaign management experience to deliver strong ROI.Key Responsibilities- Develop and execute a comprehensive performance marketing strategy to drive growth. - Plan, launch, and optimize digital prospecting and remarketing campaigns across Google, Meta, and affiliate platforms. - Manage budgets and bids to ensure cost efficiency and a healthy CAC. - Identify and test new growth channels to expand reach and performance. - Collaborate with cross-functional teams to share insights, improve funnel conversions, and optimize campaign impact. - Create and maintain dashboards and performance reports to track key metrics (ROI, CAC, LTV, conversion rates, etc.). - Ensure data-driven decision-making through continuous monitoring, analysis, and optimization.Requirements:- 1–6 years of experience in managing performance marketing campaigns. - Proven track record in lead generation and ROI-driven campaigns. - Strong analytical skills with hands-on experience in Google Ads, Meta Ads, and affiliate marketing platforms. - Excellent understanding of performance metrics, conversion funnels, and marketing analytics tools. - Ability to work in a fast-paced environment and collaborate effectively with leadership and cross-functional teams.Why Join Us- Opportunity to shape digital growth in a fast-scaling construction tech company. - Work with a passionate and high-performing team. - Exposure to diverse digital channels and innovative growth strategies. - A culture that values ownership, creativity, and continuous learning.

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