Social Media

3 weeks ago

Gurugram, India EventGraphia Full time

EventGraphia is fast growing start-up providing tech enabled wedding photography services pan India. We are revolutionizing the $20 billion wedding & events industry using our tech enabled optimisations.


Job Summary:

The Social Media and Marketing Manager for EventGraphia will be responsible for crafting and executing marketing strategies that highlight our brand’s unique storytelling through wedding photography. This role demands a blend of creativity, a deep understanding of wedding & social media trends, and proficiency in digital marketing to drive engagement, generate leads, and enhance our brand’s online presence.


Key Responsibilities:


•Strategy Development:

•Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders.

•Stay up-to-date with wedding industry trends and incorporate them into our social media and marketing strategies.

•Identify target demographics, including engaged couples, newlyweds, and families, to tailor content and campaigns that resonate with their needs and desires.

•Content Creation & Management:

•Create, curate, and manage all published content (including treading & engaging reels, , wedding stories,client testimonials, and behind-the-scenes footage) on social media platforms.

•Work closely with the photography team to select and showcase the best images and videos from weddings, ensuring they align with brand aesthetics.

•Design and maintain a content calendar that aligns with key wedding seasons, holidays, and special events.

•Community Management:

•Engage with our online community by responding to inquiries, comments, and messages from potential clients

•Cultivate relationships with wedding influencers, bloggers, and other key figures in the wedding industry.

•Monitor and respond to reviews on social media and other platforms, ensuring high customer satisfaction and a positive brand image.

•Campaign Management:

•Plan and execute targeted social media campaigns, including paid ads, giveaways, and collaborations with wedding vendors & influemcers

•Collaborate with the photography team to create campaigns around specific wedding styles, themes, or photography packages.

•Track and report on the success of campaigns, focusing on lead generation, engagement, and brand visibility.

•Analytics & Reporting:

•Analyze social media performance using tools like Instagram Insights, etc., to optimize future content and campaigns.

•Provide regular reports on social media activities, focusing on metrics that align with business goals such as client inquiries and bookings.

•Use insights from data to refine marketing strategies and content to better connect with our target audience.

•Branding & Awareness:

•Ensure consistent brand messaging across all social media platforms, reflecting our commitment to capturing authentic, emotional wedding moments.

•Increase brand visibility by creatively showcasing our portfolio and client experiences through various digital channels.

•Highlight client testimonials, unique wedding stories, and successful shoots to build trust and brand loyalty.

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