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Copywriter

2 months ago

Kollam, India Qrata Full time

Job Description:

We are seeking a creative and versatile Copywriter to join our dynamic team in Mumbai/Ahmedabad. The ideal candidate will have 2-3 years of experience in crafting compelling copy for Direct-to-Consumer (D2C) brands, with a deep understanding of how to engage and convert audiences across various digital platforms.


Key Responsibilities:

● Content Creation: Develop persuasive and impactful copy for a variety of channels, including websites, email campaigns, social media, product descriptions, and advertisements.

● BrandVoice: Ensure consistency in brand messaging and tone across all platforms, aligning with the company's identity and objectives.

● Campaign Development: Collaborate with the marketing and design teams to conceptualize and execute creative campaigns that resonate with our target audience.

● SEOOptimization: Write SEO-friendly content to improve search engine rankings and drive organic traffic to our digital platforms.

● Market Research: Stay updated with industry trends, consumer behavior, and competitor activities to create relevant and timely content.

● Editing and Proofreading: Review and refine content to ensure clarity, coherence, and grammatical accuracy.

● Performance Analysis: Monitor the performance of content initiatives, providing insights and recommendations for improvement based on data analytics.


Requirements:

● Experience: 2-3 years of copywriting experience, preferably within D2C companies.

● Skills: Strong writing, editing, and proofreading skills with a keen eye for detail. Familiarity with SEO best practices and digital marketing strategies.

● Creativity: Ability to craft engaging and innovative content that resonates with a diverse audience.

● Communication: Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.

● Tools: Proficiency in content management systems (CMS), social media platforms, and analytics tools.

● Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.


Preferred Qualifications:

● Experience with e-commerce platforms and understanding of consumer purchasing behavior.

● Aportfolio showcasing previous work, particularly within the D2C space