Head - Visual Merchandiser - Retail

3 weeks ago

Chennai, India ATech Full time

Job Role : Head of Visual Merchandiser

Open for PAN India

Hiring Office : Chennai

Job description:

Role & responsibilities:

- Adopting our global VM guidelines, developing India market approach, delivering world class VM and strategies to promote the brand and products in store.

- To ensure that the brand communication are in sync with the global look and feel of the stores.

- Maintaining and elevating the VM standards of the store

- Creating new VM strategies to develop Multiple Brands including Own

- Define, design, and implement a creative visual merchandising strategy.

- Create appealing and eye-catching displays that optimize the customer experience at every point on the shopper journey.

- Produce window displays, signs, interior displays, floor plans and special promotional displays.

- Produce window displays, signs, interior displays, floor plans and special promotional displays.

- Identify key messages and visual guidelines for every campaign across the annual marketing calendar.

- Creating and implementing a visual merchandising strategy for all stores.

- Ensuring the strategy is in line with the stores brand, products, and target market.

- Generating sketches of visual displays that meet the stores visual design requirements.

- Finalizing designs and creating detailed floor plans for display areas.

- Sourcing the props, creative materials, and accessories for displays.

- Installing and setting up window displays, walkways, counters, and in-store displays through contracted vendors.

- Changing displays to promote new product launches or to reflect festive or seasonal themes.

- Ensuring uniformity of displays across multiple store locations.

- Liaising with internal stakeholders like, buyers, marketing and retail merchandisers for in store displays in alignment with sales statergy.

- Monitoring costs and working within budget.

- Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld

- Order and coordinate installation of VM supplies for seasonal / monthly changes for all stores in the region.

- Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques

- Organizing and sending weekly/monthly reports to the Head Office and implementing feedback

- Building a vendor base for various branded supply elements for the region

- Fostering VM creativity at stores through VM training, competition, store audits and VM captains

- Researching lifestyle and design trends that will inform the visual merchandising strategy.

Skill:

1. Proven experience in visual merchandising, preferably in a retail environment.

2. Creative flair and a keen eye for design and aesthetics.

3. Strong communication and interpersonal skills.

4. Ability to work independently and collaboratively within a team

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