Group Product Manager

4 days ago

india Ipca Laboratories Limited, Kandivali Full time
Position : Group Product Manager

Location : Mumbai

Experience : Minimum 8 years into brand management (any therapy)

Segment: Dermatology

Role & Responsibilities :

- Data analysis. - Strategic initiatives. - Managing brands along with team. - Overall development of team. - Generating business revenue with optimum utilization of available resources. - Strengthening Product Portfoli - Enhance the brand value - Team Coordination - Team Management. - Increase market share of the brand. - Driving Brand portfolio in alignment with the division’s vision. - Managing the expenses / Strategy for ROI. - Designing promotional plan, promotional activities & maintaining it under control. - New Launch suggestion to increase business profits. - Continuous evaluation of scope of new launches in the segment. - Coordinating with sales to achieve desired goal for brands. - Coordinating with different departments for smooth running of business. - Ensure all marketing programs are executed. - Keep market updation. - Brand awareness.

Functional Knowledge / Skills:

General

- Analytical skills - Customer development - Sales coordination in competitive environment - Ability to travel - In depth knowledge of pharma products and the brand he/she has to handle

Specialized

- Brand differentiation by developing product concepts - Anticipating competitor behavior through data analysis to keep check on market trends - Contingency Planning - Creative copy writing-To creating high perception story lines for the brands - Persuading team members to orient their mindset towards gaining leadership and moving from Good to Great

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