Marketing Associate

3 weeks ago

Bengaluru, India zenda Full time

Company Background:


zenda is a financial technology partner to schools, colleges & nurseries, building products exclusively for the education sector. It helps institutions improve collection efficiency, digitize all payments and offers flexibility to parents.


Launched in 2021, zenda is present in 40% of all UAE K-12 schools and ~600 schools across markets, serving 150,000+ parents across UAE, India and Qatar, and on track to process USD 600M+ in transactions this academic year. We are grateful for the positive traction that we have received, including with premium networks such as Nord Anglia, Cognita, Repton, ISP, etc. We are actively launching across KSA, Bahrain, Singapore and other markets over 2024.


zenda is backed by leading VCs including the $1.5bn Saudi Technology Venture, Global Founders Capital, COTU, Venture Souq etc, and is seamlessly integrated with more than 45 local, regional and global SIS/ERP systems.


We are expanding our teams aggressively across all functions in the UAE and are looking for talent professionals with an entrepreneurial mindset and the passion to create disruptive businesses.


About the role:

We are seeking a highly skilled and motivated Marketing Associate to join our dynamic team. As the Marketing Associate, you will play a pivotal role in developing and executing effective marketing campaigns to promote our product. Your primary responsibilities will include managing cross-channel marketing initiatives, handling content creation, and optimizing customers’ experience with the product. Additionally, you will need to possess a general understanding of growth principles and demonstrate strong business acumen.


Marketing Associate

Location: Bangalore, India

Experience Level: 2-4 Years

Compensation: Salary as per market standards (flexible for the right candidate with relevant experience) + Generous ESOPs in a fast growing venture


Responsibilities:


  • Develop and implement comprehensive marketing campaigns to increase product awareness and drive customer acquisition and retention
  • Utilize various marketing channels, such as email, WhatsApp, social media, push notifications and other in-app tools, to reach and engage target audiences.
  • Manage and optimize ad campaigns on Facebook and Google, including budget allocation, targeting, bidding, and creative testing.
  • Oversee the creation of marketing material for both offline and online activities
  • Monitor campaign performance, analyze key metrics, and make data-driven decisions to continuously improve ROI.
  • Analyze customer behavior on the app, gather feedback, and suggest improvements to the product experience.
  • Collaborate with cross-functional teams, such as creative, analytics, customer success, product development and sales, to align marketing efforts with business objectives.
  • Measure and report on the effectiveness of marketing activities, providing insights and recommendations for optimization.
  • Maintain a deep understanding of our product and target market, enabling you to effectively communicate its value proposition to potential customers.
  • Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth.
  • Collaborate with external agencies and vendors, as necessary, to support marketing initiatives.


Requirements:


  • Bachelor's degree in marketing, business administration, or a related field, from a reputed institution.
  • Proven experience of 2 to 4 years in customer/product/growth marketing, preferably of scaling up within a high-growth startup
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content.
  • Familiarity, or be willing to learn, working with marketing automation tools like CleverTap and other tools relevant for the role
  • Demonstrated knowledge of ideating and running successful ad campaigns on Facebook and Google Ads, with a track record of achieving measurable results.
  • Strong analytical skills and proficiency in data-driven decision making.
  • In-depth knowledge of marketing principles and best practices, including digital marketing strategies, lead generation, and customer acquisition.
  • Strong business acumen and understanding of key performance indicators (KPIs) for business success.
  • Experience of working with an mobile app-based product, especially in the fintech space, would be an added advantage

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