Social Media Lead Generation Specialist
1 week ago
Job Description: Social Media Specialist
Position: Social Media Specialist
Experience: 1-3 Years
Location: Old Pallavaram, Chennai (600117)
Type: Full-time
About Webboombaa.org:
At Webboombaa.org, we craft meaningful digital experiences for brands that aspire to make a difference. We’re looking for a passionate Social Media Specialist to join our creative team and drive brand conversations across digital platforms.
Roles & Responsibilities:
1. Social Media Strategy & Planning:
•Develop and execute social media strategies tailored to client objectives.
•Plan monthly content calendars for multiple platforms (Facebook, Instagram, , Twitter, YouTube, etc.).
•Stay updated on social media trends and incorporate them into campaigns.
2. Content Creation & Curation:
•Collaborate with content, design, and video teams to create engaging posts, stories, and reels.
•Ensure all content is on-brand, visually appealing, and aligns with the client’s tone of voice.
•Curate user-generated content and monitor brand mentions for engagement opportunities.
3. Community Management:
•Engage with followers by responding to comments, messages, and queries promptly.
•Foster a positive community around the brand by initiating conversations and addressing feedback.
•Monitor and report on audience sentiments.
4. Campaign Execution & Management:
•Plan and execute paid social media campaigns to boost visibility and conversions.
•Monitor campaign performance and adjust strategies to meet KPIs.
•Conduct A/B testing on ads and content to optimize results.
5. Analytics & Reporting:
•Track key metrics like engagement rates, reach, impressions, and conversions.
•Prepare and present detailed performance reports with insights and recommendations.
•Use tools like Google Analytics, Meta Business Suite, and others to derive actionable insights.
6. Collaboration & Innovation:
•Collaborate with cross-functional teams to align social strategies with broader marketing goals.
•Experiment with new content formats (e.g., AR filters, live videos) to keep content fresh and engaging.
Qualifications & Skills:
•Education: Bachelor’s degree in Marketing, Communications, or a related field.
•Experience: 1-3 years of professional experience managing social media for brands (preferably in a digital agency).
•Platform Expertise: In-depth knowledge of Facebook, Instagram, , Twitter, YouTube, and emerging platforms.
•Creative Mindset: A flair for creativity, storytelling, and visual aesthetics.
•Tools Proficiency: Hands-on experience with social media management tools (Hootsuite, Buffer), analytics tools (Google Analytics, Meta Insights), and design basics (Canva, Adobe Spark).
•Communication Skills: Excellent written and verbal communication skills.
•Data-Driven Approach: Ability to analyze data and translate insights into action plans.
•Team Player: Collaborative attitude and ability to thrive in a fast-paced environment.
Why Join Us?
•Be part of a vibrant, innovative team pushing the boundaries of digital marketing.
•Work with exciting brands across diverse industries.
•Opportunities for growth, learning, and exposure to cutting-edge tools and trends.
•A supportive and collaborative work environment.
To Apply:
Ready to take your social media game to the next level? Send your resume and portfolio to hr@Webboombaa.org with the subject line “Social Media Specialist - [Your Name].”
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