Media Intelligence

11 hours ago

New Delhi, India Publicis Groupe Full time

Key Responsibilities Media Data Management & Intelligence Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems. Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness. Audience Measurement & Insights Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python). Deliver insights that influence programming, ad placements, and ROI decisions. Product Analytics & Automation Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins. Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes. Strategic Stakeholder Collaboration Partner with product, marketing, and research teams to align insights with business goals. Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions. Operational Efficiency & Continuous Improvement Monitor, audit, and refine media data pipelines for accuracy and timeliness. Develop frameworks to measure performance improvements (e.g., time-to-insight, content accuracy, data validation efficiency). Key Skills & Competencies Strong foundation inmedia analytics, audience measurement, and metadata systems Hands-on experience withTableau, Power BI, SQL, R, Python , and Excel Familiarity withAgile product managementtools (JIRA, Miro, Notion) Strongdata storytelling and visualizationskills Experience withautomation technologies (RPA, GenAI)andworkflow optimization Excellent problem-solving, communication, and cross-functional leadership skills Preferred Background MBA in Marketing / Analytics (IIMs or equivalent) 3–6 years of experience inMedia Research, Audience Analytics, or Product Intelligence Prior exposure toNielsen Media, Kantar, BARC, or media-tech / SaaS ecosystemspreferred Certifications inAgile, Product Ownership (CSPO), or Six Sigmaare a plus

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