IHNA - Specialist - Digital Marketing

2 months ago


Kochi, India Health Careers International Pvt Ltd Full time

Roles and Responsibilities Digital Marketing Specialist [Paid/PPC Campaigns].

- Campaign Strategy and Planning.

- Campaign Management.

- Ad Creation and Testing.

- Performance Analysis and Reporting.

- Budget Management.

- Market and Competitor Analysis.

- Technical Skills and Tools.

Continuous Learning and Improvement:

Additional Responsibilities:

- Manage remarketing and display advertising campaigns.

- Ensure compliance with PPC policies and guidelines across different ad platforms.

- Support other digital marketing initiatives as needed, including SEO, content marketing, social media and mainly Email campaigns.

Experience: More than 3 years experience in Paid Advertising is an added advantage.

Location: Kochi Full Time.

Your responsibilities:


- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).


- Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.


- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.


- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.


Required skills and qualifications :


- A bachelor's/master's degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.


- 3+ years of demonstrable experience in marketing or digital marketing roles.


- Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.


- Excellent analytical skills to understand data, study metrics, and align strategies.


- Innovative thinker with a keen eye for detail and identifying trends.


- Strong interpersonal, verbal and written communication skills.

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