IHNA - Specialist - Digital Marketing
2 months ago
Roles and Responsibilities Digital Marketing Specialist [Paid/PPC Campaigns].
- Campaign Strategy and Planning.
- Campaign Management.
- Ad Creation and Testing.
- Performance Analysis and Reporting.
- Budget Management.
- Market and Competitor Analysis.
- Technical Skills and Tools.
Continuous Learning and Improvement:
Additional Responsibilities:
- Manage remarketing and display advertising campaigns.
- Ensure compliance with PPC policies and guidelines across different ad platforms.
- Support other digital marketing initiatives as needed, including SEO, content marketing, social media and mainly Email campaigns.
Experience: More than 3 years experience in Paid Advertising is an added advantage.
Location: Kochi Full Time.
Your responsibilities:
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
Required skills and qualifications :
- A bachelor's/master's degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
- 3+ years of demonstrable experience in marketing or digital marketing roles.
- Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
(ref:iimjobs.com)-
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