DENTSU - Creative Director - Copy

About Dentsu India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of five leadership brands Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services.

With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Summary:

Brand within Dentsu International: Dentsu Creative

Job Title: Creative Director Copy (Integrated)

Location: Bengaluru

Experience: 8 to 12 years of extensive experience in copywriting within digital or integrated marketing agencies, mainstream advertising, new media, marketing, or similar roles in mainline or digital agencies.

(Candidates with experience from other industries will not be considered for this position)

Job Purpose:

We are looking for an exceptionally talented and experienced Creative Director specializing in Above The Line (ATL) copywriting, with a nuanced understanding of digital platforms.

The ideal candidate will craft compelling, brand-aligned content for various mediums, enhancing our marketing and advertising efforts.

Key Accountabilities

- Lead and execute short-form & long-form copy development for brand engagements

- Collaborate with cross-functional partners to create novel and original work for a variety of audiences

- Develop creative and persuasive copy for ATL campaigns, including TV, radio, print, and outdoor advertising

- Participate in brainstorms and contribute ideas for digital media clients

- Work with the social media team to develop content strategies and content calendars for social media clients

- Team with Art Supervisor to produce standout and strategically focused concepts and campaigns

- Work with the art team to bring their ideas to life

- Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives

- Present creative concepts and strategies to clients, showcasing the value of the copy in achieving their marketing goals

- Mentor and develop the copywriting team, fostering a collaborative and high-performing creative environment

- Manage and work independently, under tight deadlines, while juggling multiple projects

- Client servicing

- Deliver award-worthy work

Professional Skills:

- Proven experience as an Associate Creative Director in the mainline marketing industry, with significant experience in crafting copy for various digital/integrated platforms

- Strong portfolio showcasing diverse ATL campaigns

- Ability to integrate digital concepts into traditional advertising

- A strong portfolio demonstrating creative and impactful copy for digital marketing campaigns

- In-depth knowledge of SEO principles and practices to optimize copy for search engines

- Strategic thinking and the ability to translate marketing briefs into compelling and results-driven copy

- Track record as a creative problem solver with a knack for fresh ideas and a new perspective

- Bachelor's degree in English, Journalism, Marketing, or a related field

- Excellent leadership and communication skills, with the ability to motivate and guide a creative team

- Team player, Presentable and good client interfacing skills

- A passion for keeping up with industry trends, new technologies, and emerging platforms in the digital marketing space

- Ability to recognize strong creative ideas and see them through to completion

- Ability to sell ideas to other members of the creative team and to clients

- Ability to thrive under pressure in a fast-paced environment

- Ability to meet deadlines for multiple projects simultaneously

- Should be able to handle pressure and be comfortable with strict timelines

Working with us

By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways.

Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour.

By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work.

We can only be truly relevant when we create a truly inclusive culture where everyone can thrive.

That means we are tough on the work but gentle with each other.

We lead with empathy and are always listening and always learning.

We support each other, we cheer for each other, we win together.

We celebrate difference as the only way to make the work that makes a difference.

Next Steps

Sound exactly like the sort of role for you? Apply now