Zyeta - Email Marketing Specialist

2 days ago


Bengaluru, India Zyeta Full time

Job Description: Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist. Key Responsibilities:- Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.- Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.- Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.- A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.- List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR).- Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.- Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.- Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns. Qualifications:.- Minimum of three years of experience in email marketing. (ref:iimjobs.com)



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