Vakilsearch - Head - Branding Partnerships

3 weeks ago

Bengaluru, India Vakilsearch Full time

The Head of Branding Partnerships will be responsible for driving strategic collaborations that elevate the company's brand visibility, equity, and growth. This individual will identify, negotiate, and manage high-impact partnerships across various industries to align with the organization's branding objectives and long-term vision. They will act as a key stakeholder in shaping the company's brand positioning through innovative and mutually beneficial partnerships.

Key Responsibilities:

Strategic Partnership Development:

- Identify potential partners across industries, including media, entertainment, technology, and other relevant verticals.

- Develop a comprehensive branding partnership strategy aligned with the company's objectives and target audience.

- Foster relationships with key decision-makers to create long-term collaboration opportunities.

Execution and Management:

- Negotiate and finalize partnership agreements, ensuring mutual value creation.

- Oversee the execution of partnership initiatives, including co-branded campaigns, events, and promotional activities.

- Monitor and evaluate the performance of partnerships to ensure ROI and alignment with branding goals.

Collaboration and Coordination:

- Work closely with internal teams, including marketing, sales, product, and operations, to integrate partnerships seamlessly.

- Coordinate with external stakeholders such as agencies, influencers, and media partners to maximize partnership impact.

- Ensure brand consistency across all partnership touchpoints.

Market Insights and Innovation:

- Stay updated on market trends, emerging platforms, and competitive activities to identify new opportunities.

- Drive innovation by exploring unconventional partnership models and platforms.

- Leverage data and analytics to refine strategies and measure the effectiveness of initiatives.

Budget and Resource Management:

- Manage the branding partnership budget effectively, ensuring optimal allocation of resources.

- Report on budget utilization and partnership performance metrics to senior Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.

Experience:

- 8-12 years of experience in branding, marketing, or partnership management roles, preferably in high-growth environments.

- Proven track record of developing and managing large-scale branding partnerships.

- Experience working with cross-functional teams and managing multiple stakeholders.

Skills and Competencies:

- Exceptional negotiation and relationship management skills.

- Strong strategic thinking and problem-solving abilities.

- Excellent communication and presentation skills.

- Proficiency in data analysis and performance tracking tools.

- Creative mindset with the ability to identify unique opportunities for collaboration.

(ref:iimjobs.com)

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