Digital Marketing Manager

2 days ago

New Delhi, India Team Pumpkin Full time

Experience:7 - 9 years Location:GachibowliJob Summary: We are looking for aPerformance Marketing Leadwho is an expert inGoogle Ads, Meta (Facebook & Instagram), and other digital advertising platforms.The ideal candidate will have astrong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization.This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.Key Responsibilities: 1. Digital Advertising & Campaign Management: Develop, execute, and optimize performance marketing campaigns acrossGoogle Ads, Meta, and other paid media platforms. Continuously test and refine ad creatives, audience targeting, and bidding strategies. Manage campaign budgets with a focus onmaximizing ROI and reducing cost per acquisition (CPA). 2. Performance Analysis & Optimization: Track, analyze, and report on key marketing KPIs such asCTR, CPC, ROAS, conversion rates, and customer acquisition costs. Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance. Identify new opportunities for growth and implement best practices to enhance campaign efficiency. 3. Audience Targeting & Segmentation: Develop data-driven audience segmentation strategies for better targeting and personalization. Leverage first-party and third-party data to improve audience reach and engagement. Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates. 4. Continuous Improvement & Strategy Development: Implementautomation, AI-driven optimization , and other cutting-edge strategies to enhance efficiency. Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives. Explore new advertising platforms and opportunities beyond Google and Meta, such asLinkedIn, TikTok, and programmatic advertising. 5. Cross-functional Collaboration & Leadership: Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals. Manage relationships with external agencies, vendors, and partners when needed. Keep up-to-date withindustry trends, competitor strategies, and emerging technologiesin performance marketing.Key Qualifications & Skills: ✅7-9 years of hands-on experiencein performance marketing, preferably ine-commerce, fintech, SaaS, or consumer tech industries. ✅ Expertise inGoogle Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies. ✅ Strong understanding ofperformance analytics, conversion tracking, attribution models, and marketing automation. ✅ Proficiency in tools likeGoogle Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms. ✅ Experience inbudget management, bid strategies, and optimizing campaigns for revenue growth. ✅ Excellent problem-solving skills with adata-driven, ROI-focused approach.Preferred Qualifications: MBA/PGDMin Marketing, Digital Marketing, or a related field. Experience in managinghigh-budget ad spends and large-scale campaigns. Familiarity withSEO, CRM marketing, and omnichannel strategiesis a plus.Note : The selected candidate will be required to work on-site at the client's location, 6 days a week.

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