Entri - Team Lead - Social Media

4 weeks ago

Kochi, India Entri Full time

Title: Team Leader Social MediaDepartment: GrowthReports To: Regional Manager Social Overview:- We are seeking a highly skilled and results-driven Social Media Team Leader (Organic) to lead our YouTube and Instagram organic marketing efforts.- The ideal candidate will have a proven track record in driving audience growth, engagement, and organic lead generation through data-driven social media strategies.- This role involves managing a team of Social Media Associates, each responsible for individual channels, and ensuring content, strategy, and communication align to achieve measurable business growth.Qualifications & Competencies:- Proven track record with minimum 2 years in growing and managing an organic social media team.- Demonstrated ability to generate organic leads and contribute to measurable business growth.- Expertise in social media analytics, keyword research, and content performance optimization.- Proficiency with tools including vidIQ, Google Trends, and Manychat.- Strong leadership, communication, and team management skills.- Excellent understanding of audience behavior, storytelling, and platform-specific content trends.- Strategic thinker with an analytical mindset and high attention to detail.Key & Team Management:- Lead, mentor, and oversee a team of Social Media Associates managing individual channels (YouTube and Instagram).- Define team goals, assign responsibilities, and ensure timely and high-quality execution of campaigns.- Foster a culture of creativity, accountability, and performance excellence within the team.Strategy & Execution:- Develop and implement organic content strategies to grow reach, engagement, and conversions on YouTube and Instagram.- Ensure content aligns with brand voice, marketing objectives, and audience preferences.- Utilize tools such as vidIQ, Google Trends, and Manychat to identify growth opportunities, trending topics, and automation possibilities.- Coordinate with creative, content, and analytics teams to produce engaging video and social content that drives audience interaction and lead generation.Organic Lead Generation & Business Growth:- Drive organic traffic and qualified leads through strategic content planning, SEO-aligned video descriptions, and optimized posting schedules.- Implement effective audience nurturing workflows using tools like Manychat to convert engagement into measurable business outcomes.- Continuously refine strategies to support overall marketing and revenue goals through organic growth initiatives.Performance Analysis:- Monitor, analyze, and report on key performance metrics such as engagement rate, audience growth, watch time, lead conversion, and ROI.- Translate insights into actionable recommendations for content optimization and audience retention.- Stay updated on platform algorithm changes and best practices to maintain a competitive edge.Community Engagement:- Oversee proactive community management across platforms, ensuring timely and brand-consistent interaction with followers.- Cultivate meaningful relationships with audiences to build loyalty and advocacy.Key Performance Indicators (KPIs):- Organic follower and engagement growth on YouTube and Instagram.- Lead generation and conversion metrics from organic sources.- Improvement in content reach, retention, and watch time.- Quality and consistency of content and team output.- Contribution to overall marketing and business growth objectives. (ref:iimjobs.com)

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