International Marketing Manager

2 weeks ago

New Delhi, India Alive Wellness Clinics Full time

Job Summary:


As an International Marketing Manager, your primary responsibility will be to develop and implement marketing strategies to drive business growth from international markets. You will work closely with cross-functional teams and regional marketing teams to understand market dynamics, identify target segments, and execute effective marketing campaigns and initiatives.


Responsibilities:


  • Conduct market research and analysis to identify market trends, customer needs, and competitive landscape from international markets.
  • Develop marketing strategies and plans tailored to specific target markets, taking into account cultural, economic, and regulatory factors.
  • Develop and maintain brand positioning and messaging for international markets, ensuring consistency across all marketing channels.
  • Adapt marketing materials and content to resonate with the target audience in different regions.
  • Create compelling and localized marketing content, including advertisements, social media campaigns, email marketing, and website content.
  • Identify and evaluate distribution channels and partners from international markets.
  • Develop and maintain strong relationships with strategic partners.
  • Collaborate with channel partners to develop joint marketing programs and initiatives.
  • Collaborate with internal teams and external vendors to ensure successful event execution.
  • Leverage events as opportunities to generate leads, build relationships, and enhance brand awareness.
  • Lead and manage a team of international marketing professionals, providing guidance, mentorship, and support.


Qualifications:


  • Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred.
  • Proven experience in international marketing
  • In-depth knowledge of international marketing strategies, market dynamics, and cultural considerations.
  • Experience in developing and executing marketing campaigns across various channels, including digital and traditional.
  • Excellent analytical skills and ability to interpret market research and performance data.
  • Strong project management and organizational skills.
  • Leadership skills and the ability to inspire and motivate a team.
  • Excellent communication and collaboration skills.

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