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Senior Content Writer

2 months ago

Salem, India IMS People Possible Full time

1. Strategic Planning and Leadership

· Develop long-term content strategies that align with overall business goals and market trends.

· Mentor and guide content writers, providing feedback, and fostering their professional growth.

2. Insights-Driven Content Strategy

· Study content performance metrics to assess effectiveness, and devise future content strategies accordingly.

· Make data-driven adjustments to improve results with reports received from analytics tools.

3. Ideation

· Generate fresh ideas and novel content strategies to differentiate the brand, and drive business growth.

· Encourage and participate in brainstorming sessions and internal meetings to foster creative thinking, and see how diverse perspectives can be integrated into the content development process.

4. Content Creation and Editing

· Create original, engaging content that resonates with the intended audience, and drives them to take action.

· Proofread, vet, and revise content to ensure it meets current standards, and maintains high quality.

· Continuously elevate the creativity and quality of content delivered.

5. Adaptability and Consistency

· Effortlessly adapt to different writing styles and requirements for various industries, geographies, and target audiences, ensuring content meets unique project needs.

· Maintain consistent brand messaging by adhering to content guidelines, and aligning each content piece with the brand's tone, voice, and verbiage.

6. Comprehensive Research

· Conduct thorough research to understand brand requirements and target audiences.

· Utilise online resources, existing research, interviews with subject matter experts, and face-to-face meetings for accurate content creation.

7. Trend Awareness and Industry Knowledge

· Stay informed about the latest trends in communication and brand-related industries to ensure content remains relevant and effective.

· Regularly update knowledge of industry developments and emerging trends.

8. Cross-Functional Collaboration

· Collaborate closely with cross-functional teams, including brand management and design teams, to develop cohesive content strategies that align with the company's overall goals.

· Facilitate open communication and feedback loops to continuously refine, and enhance content quality and effectiveness.