Senior Content Writer

Experience Required: 6–10 YearsCTC: 4-6 LPAEmployment Type: Full-TimeAbout GintaaAt Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly. As we grow, we’re looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints.Role Summary:The Senior Content Writer will be responsible for producing a wide range of content — from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products.Key Responsibilities:- Content Strategy & Execution: - Develop and implement a content strategy aligned with marketing and product objectives. - Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals. - Create high-quality, engaging content for various platforms, including:-Blog articles, food-related guides, and editorial features-Website and landing pages-In-app copy, push notifications, and promotional messages-Email marketing campaigns and newsletters-Social media and paid ad creatives- SEO & Performance Optimization - Conduct keyword research and implement on-page SEO best practices. - Optimize content structure, headlines, metadata, and internal linking to improve search visibility. - Monitor performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and iterate based on insights.- Technical & Product Content - Translate complex product features and user flows into clear, concise, and user-friendly content. - Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app. - Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content.- Collaboration & Quality Assurance - Work cross-functionally with SEO, design, marketing, and product teams. - Maintain a consistent brand tone, voice, and content standards across all deliverables. - Review and mentor junior writers or freelance contributors when required.Required Qualifications:- Bachelor’s or Master’s degree in English, Journalism, Communications, Technical Writing, or a related field. - 6–10 years of experience in content creation, with proven expertise in both content marketing and technical/product writing. - Perform in-depth keyword research, competitor analysis, and search trend monitoring using tools like SEMrush, Ahrefs, Moz, etc. - Implement SEO best practices, including metadata, alt text, interlinking, backlinking, readability optimization, etc. - Manage and optimize content using Yoast SEO, Rank Math, or similar WordPress plugins. - Strong portfolio showcasing SEO content, product documentation, and UI/UX writing. - Excellent written and verbal communication skills. - Proficiency with SEO tools (e.g., SEMrush, Ahrefs), content management systems (WordPress, HubSpot), and analytics platforms (Google Analytics, Search Console). - Familiarity with writing for mobile apps, digital platforms, or SaaS products.Preferred Skills:- Experience in food-tech, e-commerce, or consumer apps. - Knowledge of UX writing principles and in-app content design. - Basic understanding of HTML and structured content markup. - Ability to work in agile environments and manage multiple deadlines.What We Offer:- Opportunity to shape the voice of a growing food-tech brand - A collaborative, high-growth environment with strong leadership support