Current jobs related to KX Group - Hyderabad - Kanexy

Title:- Senior Digital Marketer (B2B Marketing with SEO, SEM, and SMM Expertise).

Location: Hyderabad.

Certifications: Certified Google Ad Professional.

Meta Professional B2B Marketing Strategy:

- Develop and implement effective B2B marketing strategies to enhance our online presence and drive lead generation.

- Utilize LinkedIn and Sales Navigator to manage and optimize our business profiles and networks.

SEO (Search Engine Optimization):

- Conduct comprehensive keyword research and analysis to identify valuable search terms relevant to our industry and target audience.

- Optimize website content, including blogs, landing pages, and product descriptions, to align with SEO best practices.

SEM (Search Engine Marketing):

- Manage and optimize Google Ads campaigns to drive targeted traffic and improve ROI.

- Conduct A/B testing and performance analysis to refine SEM strategies.

SMM (Social Media Marketing):

- Develop and execute social media strategies across various platforms, including LinkedIn, Facebook, and Twitter.

- Create and curate engaging B2B content, including posts, articles, and advertisements.

LinkedIn Marketing:

- Develop and implement LinkedIn marketing strategies to increase brand awareness and generate B2B leads.

- Utilize Sales Navigator to identify and engage with potential clients and industry influencers.

Content Management:

- Oversee the creation and optimization of blog posts, articles, and other content to ensure alignment with SEO and B2B marketing goals.

- Collaborate with content creators to produce high-quality, SEO-friendly copy.

On-Page and Off-Page SEO:

- Perform on-page SEO tasks such as meta tags, title tags, header tags, and image optimization.

- Execute off-page SEO activities, including link building and outreach to relevant industry networks and platforms.

Technical SEO:

- Conduct regular website audits to identify and fix technical issues affecting SEO performance.

- Ensure website structure, navigation, and coding are optimized for search engines.

Analytics and Reporting:

- Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO software to track and analyze website performance.

- Generate and present regular reports on SEO performance, traffic trends, and ROI, with a focus on B2B metrics.

Industry Trends:

- Keep abreast of the latest SEO, SEM, and SMM trends, algorithm updates, and best practices.

- Implement new techniques to improve marketing outcomes.

Cross-Functional Collaboration:

- Work closely with the marketing, content, and sales teams to execute integrated digital marketing campaigns.

- Provide SEO, SEM, and SMM guidelines and recommendations for web development and marketing - Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Technical Skills:

- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

- Strong understanding of LinkedIn, Sales Navigator, and other B2B marketing platforms.

- Knowledge of HTML, CSS, and content management systems (CMS) like WordPress.

- Experience with on-page, off-page, and technical SEO best practices.

Soft Skills:

- Excellent written and verbal communication skills in English.

- Strong analytical and problem-solving skills.

- Ability to work independently and collaboratively in a team environment.

- Detail-oriented with strong organizational skills.