Area Sales Manager

2 days ago

New Delhi, India Marico Limited Full time

Grade: ManagerFunction: SalesPurpose of the Role:The Area Sales Manager is entrusted with executing the company’s business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.Qualification & Experience- Qualification: Post Graduation in Sales & Marketing from Premier Business Schools - Prior Experience: 1-3 years in Sales & distribution roles wherein the member has managed a territory independentlyKey Deliverables of the Role- Sales Strategy & Planning: Develop and implement sales strategies tailored to the region’s market dynamics, ensuring alignment with overall business objectives. - Target Achievement & Sales Initiatives: Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities. - Distribution System Development: Establish and strengthen the distribution network to ensure optimal market coverage and product availability. - Depot Supply Chain Management: Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management. - Creative Sales Planning: Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach. - Team Development & Coaching: Foster the growth and development of the sales team through regular coaching, capability building, and career progression support. - Execution of Strategic Projects: Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.Knowledge, Skills & Competencies- Champion Sales Processes, Enablers and Tools - Execution Excellence - Shape & Deploy Channel/ GTM Strategy - Be Decisive - Influence to Drive Results - Nurture TalentReporting Relationships- Upwards – Cluster Head - Downwards – Territory Sales Officers & ExecutivesOther Functional Interfaces- Internal – Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager - External – Trade Partners

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