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Public Relations Manager
3 months ago
ICBI is seeking a dynamic and strategic Public Relations Manager to lead and manage the institute's public relations efforts. The role focuses on enhancing ICBI’s visibility, securing media coverage, and promoting the institute’s social impact initiatives. Additionally, the PR Manager will work to secure placement opportunities for ICBI students, ensuring that their transition into the workforce is well-supported.
Key Responsibilities:- Media Relations:
- Develop and execute PR strategies to enhance ICBI’s visibility across print, online, and broadcast media.
- Secure features, interviews, and stories that highlight ICBI’s social impact, success stories, and leadership in the industry.
- Manage relationships with journalists, editors, and influencers to ensure consistent, positive coverage.
- Social Impact Promotion:
- Showcase the transformative impact of ICBI’s programs on women who have overcome setbacks and are now making a difference in their communities.
- Position ICBI for social impact awards and recognitions, enhancing the institute’s reputation as a leader in women’s empowerment.
- Student Placement PR:
- Develop and implement PR campaigns aimed at securing job placements and freelance opportunities for ICBI graduates.
- Build relationships with industry partners and companies to create placement pipelines for students.
- Highlight the success of ICBI students in various roles through media stories and case studies.
- Event Coordination:
- Plan and execute PR events, including press conferences, seminars, and networking events, to promote ICBI’s initiatives and student success.
- Collaborate with event organizers to secure speaking engagements and panel participation for ICBI leadership and alumni.
- Crisis Management:
- Handle any PR crises with a strategic approach, ensuring the institute’s reputation is maintained and issues are addressed promptly and effectively.
- Proven experience in public relations, preferably within the education or non-profit sector.
- Strong media relations skills with a track record of securing high-impact coverage.
- Excellent communication, writing, and interpersonal skills.
- Ability to develop strategic PR campaigns that align with organizational goals.
- Experience in securing placement opportunities for graduates is a plus.
