Google Data Analytics
6 days ago
Role**: Google Data Analytics
Required Technical Skill Set: Google Data Analytics
Desired Experience Range: 06- 08 yrs
Location of Requirement: Chennai
We are currently planning to do a Walk-In Interview on 14th March 2025 (Friday) at TCS Chennai.
Date : 14th March 2025 (Friday)
Venue :
On 14th Feb - Tata Consultancy Services Limited, Kumaran Nagar, 415/21-24, TNHB Main Rd, Chennai, Tamil Nadu 600119
Job Description:
strong background in tag management and implementation, particularly with Google Tag Manager, and have extensive experience with Google Analytics
Google Analyst Position Overview: **
We are seeking a highly skilled and experienced Senior Analyst to join our team. The ideal candidate will possess a strong background in tag management and implementation, particularly with Google Tag Manager, and have extensive experience with Google Analytics. The Senior Analyst will be responsible for developing and analysing reports, conducting funnel and e-commerce analysis, and presenting insights using Looker Studio. Strong analytical abilities, excellent communication skills, and a solid understanding of digital marketing metrics are essential for success in this role.
**Key Responsibilities: **
**Tag Management and Implementation: **
Manage and implement tagging strategies using Google Tag Manager.
Ensure accurate data collection and tracking across various digital platforms.
Troubleshoot and resolve tagging issues to maintain data integrity.
**Google Analytics: **
Set up, configure, and maintain Google Analytics properties and views.
Conduct in-depth analysis using Google Analytics to derive actionable insights.
Create and maintain customized Google Analytics reports to track performance metrics.
**Reporting and Analysis: **
Develop comprehensive reports and dashboards using Looker Studio.
Perform funnel analysis to identify drop-off points and optimize conversion paths.
Conduct e-commerce analysis to understand customer behaviour and sales trends.
Translate complex data into clear and actionable insights for stakeholders.
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