Performance Marketing Manager/ Sr. Manager

2 weeks ago

New Delhi, India NxtWave Full time

Performance Marketing Manager / Sr. ManagerLocation: HyderabadTeam: Growth & PerformanceCategory: EdTech / SkillTechAbout the RoleWe’re looking for a data-obsessed Performance Marketing Lead who can drive growth across NxtWave’s full product portfolio — NIAT, NxtWave Academy, and NxtWave Intensive — plus upcoming launches. This isn’t a “run some ads” role. You’ll own the full performance funnel — from ad click → lead → enrollment → CAC optimization → retention reactivation, across all channels, cohorts, and geos in India.If you breathe numbers, love creative experimentation, and can connect “data + psychology + GTM speed,” this role’s built for you.⚡ What You’ll OwnFull-Funnel Growth- Plan, launch, and scale high-performing paid campaigns across Meta, YouTube, Search,Snapchat, LinkedIn, Display. - Own leads, CPL, CAC, ROAS, and enrollment volume targets — daily, weekly, and monthly. - Drive multi-product funnel strategies — NIAT (17–18 yrs), Nxtwave Academy (18–20 yrs), Nxtwave Intensive (22–28 yrs).Lead Nurturing & Automation- Lead all WebEngage automations — SMS, WhatsApp, and Email journeys — across multiple funnel stages. - Build & A/B test drip journeys, remarketing logic, and segmentation flows. - Partner with content & CRM teams to reduce lead decay and boost Leads to Qualified Leads, Qualified Leads to enrollment conversion.Performance Intelligence- Own campaign dashboards, attribution, and cohort-level ROI tracking. - Deep dive into region-wise, creative-wise, and source-wise data. - Translate insights into next-level experimentation frameworks (budget shifts, offer tests, CTA redesigns, etc.).Creative Strategy + GTM- Co-own creative briefing, ad scripting, and landing page optimization with the Brand & Creative teams. - Run data-informed creative tests (hooks, formats, offers, regional messaging). - Bring a growth marketer’s POV to every creative and LP decision.Leadership & Collaboration- Manage a small team of campaign managers + work cross-functionally with content, brand, and tech. - Train new hires on full-funnel performance best practices.You’ll Be Great at This If You- Have 5–10 years of experience in performance marketing (EdTech, FinTech, HealthTech, or Insurance preferred). - Have scaled budgets >₹1 Cr/month with strong ROI. - Are fluent with Meta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards. - Love building funnels, not just campaigns. - Think in experiments, cohorts, and data stories. - Are comfortable switching from strategy to hands-on execution in the same day. - Obsess over speed, precision, and impact.Why Join NxtWave- You’ll be at the center of India’s fastest-growing tech upskilling brand, impacting millions of learners. - You’ll handle multi-product, multi-region growth — not just one SKU. - You’ll own P&L-level outcomes, not just metrics.

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